Customer Rating:  
Summary: Great for sushi making
Comment: As a standard mayo- this tastes a little odd, tangy and a bit less creamy than most Western mayonnaise brands. But, this plus a spicy chili powder called Togarishi are the two main ingredients to many sushi bars' spicy sauce. So if you want to make spicy tuna rolls at home, this is your thing.
Customer Rating:
Summary: Had to try it...
Comment: After reading other reviews on this mayo, I had to give it a try. I grew up on Hellman's mayo, and as another review observed, you will probably prefer what you are used to. Kewpie mayonnaise has its own distinct flavor, I can't exactly put my finger on what gives it its taste. I want to try making some deviled eggs with it, I think it would give a nice twist on the flavor. I also tried Duke's mayo, which is a lot like Hellman's, only with a more pronounced vinegar flavor. I'm glad I tried both of these, I expect I will use up the Dukes, not sure about the Kewpie mayo. It recommends using within one month after opening. But ultimately, I think I'll end up staying with what I am used to, which is Hellman's.
Customer Rating:
Summary: Tastiest mayo ever
Comment: Because it has MSG. People are vastly over-concerned about MSG: it's a very small percentage of people who may have a legitimate reaction to the stuff, apparently. Consider that the Japanese put it in tons of their food, and it's all over our food too (anything made with bouillon, for example).
This is the best mayo. It makes everything it touches delicious. Sometimes I have to force myself not to buy it because we end up putting it on everything, and I worry at the thought of consuming that much mayo (ie, for fat and cholesterol reasons, but msg concerns).
Try this, you'll be hooked.
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