xsBusiness.com

DALLAS (PRWEB via PR Web Direct) August 15, 2005 -- Southwest's (NYSE: LUV) CEO is out of town, so the airline is throwing a party! For one day only, Southwest Customers can take advantage of DING!-only airfares as low as $23 one-way and no higher than $94 one-way. Almost 50 percent of Southwest's service is on sale to celebrate the one-millionth download of its newest product DING! These fares will be customized to the DING! subscriber and will only be available Monday, Aug. 15, 2005, from 10 a.m. to 10 p.m. CDT, so Customers must act fast. 

DING! is the first-ever "direct link" to Customers' computer desktops, delivering discounted fares to a variety of Southwest destinations. To take advantage of these super low DING! fares, go to:
http://www.southwest.com/cgi-bin/systray?action=registrationForm&refId=2005050000000006
    
"We want to thank our Customers for their continued excitement about DING!," said Kevin Krone, Southwest's Vice President of Interactive Marketing. "We celebrate our milestone today with super low fares so that Customers can get away for the Labor Day weekend or go somewhere special for Halloween."
    
The following are samples of the special DING! airfares:
     * $23 one-way fares are available between Las Vegas and Ontario, between Chicago and Pittsburgh, and between Dallas and Tulsa.
     * $34 one-way fares are available between Chicago and Orlando, between Chicago and Tampa, and between Chicago and Ft. Lauderdale/Hollywood.
     * $43 one-way fares are available between Baltimore/Washington and Little Rock, between Philadelphia and Orlando, and between Ft. Lauderdale/Hollywood and Philadelphia.
     * $69 one-way fares are available between San Antonio and Tampa, between New Orleans and Philadelphia, and between Austin and Chicago.
     * $90 one-way fares are available between Las Vegas and Tampa, between Austin and Baltimore/Washington, and between Los Angeles and Orlando.
     * $94 one-way fares are available between Nashville and Tampa, between Detroit and Little Rock, and between Albany and Orlando.

"Since the initial introduction of our DING! product, we've made some enhancements," Krone said. "For example, today's DING! sale will be customized to the user's home airport -- saving them time and making their trip easier to book."
    
The one-millionth Customer to download DING! was in Los Angeles, one of the top cities in Southwest's system to download DING! Other top cities to download DING! are Baltimore/Washington, Chicago, Houston, Oakland, and Phoenix. The popularity of DING! is evident: Customers have booked more than $30 million in DING! fares since its introduction in February 2005. That equates to more than $1 million in DING! bookings each week.
    
The fares are available for purchase today from 10 a.m. to 10 p.m. CDT through the DING! application only, and are valid for travel from Sept. 1, 2005 through Oct. 31, 2005. Fares are available one-way and are combinable with all other fares. When combining fares, all ticketing restrictions apply. Seats are limited. Fares may vary by flight and day of week and will not be available on some flights that operate during very busy travel times. Fares do not include a $3.20 federal segment tax per takeoff and landing. Fares do not include airport-assessed passenger facility charges (PFC) of up to $9 one-way and U.S. government-imposed September 11th Security Fees of up to $5 one-way. Fares are subject to change until ticketed. Tickets are nonrefundable but may be applied toward the purchase of future travel on Southwest Airlines. Fares are valid on Southwest-operated published, scheduled service only and are not available through the Group Desk. Any change in itinerary may result in an increase in fare. Fares are not necessarily common rated in the Bay Area or the Los Angeles Basin. Orange County's John Wayne Airport is not included in this special DING! offer.
    
To take advantage of Southwest Airlines' super low fares, Customers who book their travel via the Internet can subscribe to Southwest Airline's Click 'n Save email updates as well as Southwest Airlines' newest technological innovation -- DING! DING! delivers Southwest Airlines' hottest deals directly to Customers' desktops allowing Customers to get a jump on the latest southwest.com sales!

http://www.southwest.com

NOTE TO EDITORS: Please call 214-792-4847 for additional fare examples.

CONTACT:
Media, Public Relations, +1-214-792-4847, Customers, +1-800-I-FLY-SWA, or +1-800-435-9792,
En Espanol, +1-800-VAMONOS, or
+1-800-826-6667, all of Southwest Airlines

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Source :  http://www.prweb.com/releases/2005/8/prweb272959.htm