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The Automotive Aftermarket Retailers of Ontario (AARO) Appoint ‘The Practical Marketeer ™’ As Their New Spokesperson.

James Burchill (aka ‘The Practical Marketeer™) was announced today as the new spokesperson for Ontario’s largest association of independent automotive service and repair shops: AARO.

Burlington, Ontario (PRWEB) October 1, 2004 -– James Burchill (aka ‘The Practical Marketeer™) was announced today as the new spokesperson for Ontario’s largest association of independent automotive service and repair shops: AARO.

“I am honoured and proud to support such a worthy group of people. It’s time AARO’s message be heard,” said James. “After all, J.D. Powers and other official 3rd parties have consistently rated Independents #1 in customer service and satisfaction. People need to know this.”

Mr. Burchill will actively promote AARO as the definitive source for information related to the independent aftermarket sector here in Ontario. He will also promote the association and its member benefits, and will serve as the principle contact for media and public relations.

About AARO (www.AARO.ca)
The Automotive Aftermarket Retailers of Ontario (AARO) is a not-for-profit Business Association representing the Independent Sector of the Automotive Service Industry. Typically, a Member of AARO is the Owner/Operator of an Auto Repair Garage located in the Province of Ontario, Canada.

Established in 1938, the Association's mission is to Advance the Interests of the Independent Sector of the Automotive Service Industry. AARO is managed by Independents for Independents. AARO has no shareholders - its affairs are governed by a voluntary Board of Directors who themselves are the Owner/Operators of Automotive Service Businesses.

About Mr Burchill (www.JamesBurchill.com)
James Burchill is an internationally published author, speaker, coach and mentor. Now living in Canada, and primarily focusing on European and North American businesses, James offers over 19-years worth of experience as a business & marketing consultant. Previous successful engagements include automotive, technology, government, medical, industrial, financial and the private service sector to name a few.

Along with his active consulting practice, where he shows clients “How To Sell More Stuff, And Make More Money!” Mr Burchill also writes for, edits and is an associate publisher for two leading automotive aftermarket magazines: CASP and TIRENEWS.

For additional information about AARO, this release, or Mr Burchill contact James Burchill at 905 333 3370 or via email at e-mail protected from spam bots

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Source :  http://www.prweb.com/releases/2004/10/prweb163716.htm