Third Channel Communications Briefs Chinese
Delegation on Mobile Hollywood Content Future
The first channel was the TV, the second channel was the
Internet, and the Third Channel is the cell phone.
Hollywood, CA (PRWEB) July 15, 2005 -- Third Channel
Communications briefed a delegation of 36 officials from the
Chongqing and Yanghou provinces and Chongqing Telecommunications
Corporation on the future of Hollywood mobile content distribution
in China at UCLA earlier this week. China's relatively new
membership in WTO makes the country especially interested in
economic development and trade issues. With this historic meeting,
Third Channel is positioned to open the door to the world's largest
market. "The demand from China for American and Western content is
immense as 3G phones become the standard in China," says Han Feng,
Director, Chongqing Telecommunications Corporation.
Chongqing and Yanghou provinces are undergoing enormous
population and economic growth as massive public works and
infrastructure development continue in both regions. "They came to
us for our award-winning capabilities in international branding and
advertising and the importance of a brand in the Chinese market,"
says Terry Balagia, Managing Partner of Third Channel. "The 2008
Olympics will put China on the radar of every major brand and
advertiser in the world. Third Channel is uniquely equipped to bring
branding to the world's largest market via the cell phone."
The company is currently discussing long-term agreements
with the delegation to add to its mobile content distribution
agreements with entertainment portals in India and Southeast Asia.
Interested brands, marketers, and content owners are encouraged to
contact Third Channel for representation.
About Third Channel
Communications:
Hollywood-based Third Channel Communications is a
category-first mobile marketing advertising agency that brings
traditional advertising disciplines to the fast growing mobile
marketing space. The company is a premiere provider of mobile
marketing and communications solutions that extend the message
beyond traditional channels directly into the hands of consumers.
A four-time CLIO winner, Terry Balagia, started his career
in New York at agencies including McCann Erickson,
Campbell-Mithune-Esty and Grey Advertising. Prior to co-founding
Third Channel Communications, Terry was named senior VP of creative
marketing for Fox Broadcasting Company in 2003. Mr. Balagia moved to
Fox from D'Arcy, Masius, Benton & Bowles, where he was senior VP
and executive creative director. While at D'Arcy, Balagia's tenure
included campaigns for Activision, Sonicare, Chandron Winery and
Blue Cross. His resume includes a stint at Saatchi & Saatchi
Advertising, serving as creative director on the firm's Toyota of
North America account. He also was executive creative director of
Saatchi/Canada, handling the company's nationwide offices.
Beverly W. Macy is a seasoned executive in both rapidly
growing and mature companies. Prior to co-founding Third Channel
Communications she was Managing Partner of Y&M Partners LLC, a
strategic advisory company serving the healthcare, entertainment,
and emerging technology industries. Previously, she successfully
positioned an emerging Internet technology company for merger with a
leading global telecommunications company and also facilitated the
acquisition of an entertainment company at the height of its growth.
Macy spent 14 years at Xerox Corporation in global sales and
marketing and began her career at Wang Laboratories in software
development. She teaches Competitive Marketing and Strategy at
UCLA.
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Source : http://www.prweb.com/releases/2005/7/prweb262097.htm |