Tradewind Strategies Establishes Presence
in Beijing; Global Communication Expert, Josef Blumenfeld, to
Provide China’s Businesses with Communications Expertise for
Improved US Outreach
In the wake of communication failures surrounding bids from
two Chinese companies for US companies, noted global communications
expert opens office in Beijing. M&A and IPO activities are
expected to increase in China - changing how Chinese businesses
communicate with the West is a critical factor to ensuring the
success of such efforts.
Tradewind Strategies, a US-based global public relations and
communications consultancy, today announced the opening of its
office in Beijing. With this new presence, the company will be able
to serve the pressing PR needs of China’s business community,
particularly those companies planning international acquisitions and
public offerings.
“China’s business community urgently needs
help crafting and driving successful communications efforts in the
US,” company founder Josef Blumenfeld explained. “The communications
failures of both the Haier and CNOOC bids for American companies
illustrates the vast gap in communication styles and standards that
exists between China and the West. For Chinese businesses to succeed
in the US, trusted strategic counsel must be available and
engaged.”
The office in Beijing is the company’s first
presence outside the US. “Having one foot in the US and the other in
China, will allow us to provide the best possible perspective and
service to our clients,” Mr. Blumenfeld said.
With experience
managing PR programs in 28 countries worldwide, Tradewind Strategies
will also support Chinese economic expansion efforts in other global
markets. “Opportunities for Chinese business growth exist across the
globe, not just in the US. Tradewind Strategies’ unique expertise
can also help China’s businesses succeed in Europe, Latin America,
Africa, and the Middle East, for example,” Mr. Blumenfeld
stated.
Additionally, Tradewind Strategies will also work
with US clients targeting China’s rapidly expanding market. “In
today’s global economy, communication, like trade, is a two-way
street.”
Mr. Blumenfeld gained much notoriety from his
ongoing analysis of the Haier and CNOOC bids; as soon as both
efforts were announced, he predicted each would fail. Within 8
weeks, he was proven correct when public ire in the US forced the
withdrawal of both bids. Mr. Blumenfeld’s analysis was reported in
the worldwide press, including China Business, Xinhua, China Daily,
China Business News, Communications Monthly, Media (based in Hong
Kong) and sina.com.
Mr. Blumenfeld also announced that a
percentage of Tradewind Strategies’ fees would be donated to the
Hope Elementary School program in China. “It is important that we
become supportive members of the community we serve,” he
said.
About Tradewind Strategies
Tradewind Strategies was
founded by Josef Blumenfeld, a strategic communications professional
with experience managing PR agencies and programs in 28 countries on
six continents. Worldwide, there is a growing need for experienced,
global communications professionals. Tradewind Strategies is a
consultancy that allows companies to identify international
marketing resources and to expand their public relations and
communications programs into these new and growing international
markets. Clients have including global PR agencies, corporate global
giants such as Wal-Mart and Philips, and smaller companies – both in
the US, as well as in international markets. Blumenfeld has been
quoted in worldwide press, including Fortune, The New York Times,
Asian Wall Street Journal, China Business, Xinhua, Globo (Brazil),
Media (Hong Kong), UPI, CMO, and Inc. More information can be found
at www.tradewindstrategies.com and www.tradewindstrategies.com.cn
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Source : http://www.prweb.com/releases/2005/8/prweb274491.htm |
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