How Much Are Men Spending on Grooming Products? More Than You Think
More men are frequenting spas, undergoing cosmetic surgery and buying new lines of grooming products in drugstores. The three-day beard look is definitely out, as is drawing the line at a neat hairstyle and some aftershave. While that approach is both simple and inexpensive, the escalating importance of appearance in the current social and business climate has created the new "metrosexual" man.
(PRWEB) May 17, 2005 -- More men are frequenting spas, undergoing cosmetic
surgery and buying new lines of grooming products in drugstores. The three-day
beard look is definitely out, as is drawing the line at a neat hairstyle and
some aftershave. While that approach is both simple and inexpensive, the
escalating importance of appearance in the current social and business climate
has created the new "metrosexual" man.
As currently defined,
"metrosexual" is not one, but a range of attitudes about male appearance, and
looking sharp and clean-cut is the goal. Though some veer left, others right -
when it comes to right down to it, everyone is on the same page. Good-looking
skin, hair and nails are essential, both in business and in attracting the
opposite sex.
Investing in the Bottom Line
Recognition is growing that
paying attention to grooming products may simply be a wise investment, and that
it's not easy to keep up with women who utilize every method under the sun to
stay looking young and attractive as long as possible.
According to Drug
Store News, "men have become more aware," and they're spending more than $1
billion annually on their appearance. Manufacturers of personal care products
have also become more aware, offering Nivea for Men, Gillette Complete Skincare,
and a new Clearasil line extension just for young men.
Eye Cream for Men?
Unthinkable No Longer
The "average Joe" is even dabbling in tinted
moisturizers, eye creams and hair treatments, such as XCD’s Improver Tinted
Moisturizer and Reviver Eye Cream, and Vogue International's Ego Trip and Not
For Girls haircare. Accordingly, chains such as CVS and Rite Aid are making room
to expand space devoted exclusively to men.
Even Toenails Get Scrutiny
An article in the August 13, 2004, Wall Street Journal quoted one male
professional as saying "I prefer open-toe, but I would probably wear socks with
them in public. Otherwise, you have to prepare your toes." This puts a whole new
spin on the saying, “Be prepared”! The widespread popularity of sandals has also
created a greater demand for pedicures and foot grooming products. Just as men
notice women's feet, women are giving men a head-to-toe scrutiny, and
“flip-flops” or Birkenstocks won’t hide any toenail or dry, cracked heel
problems.
Carol Buck, CEO of Xenna Corporation says young and
middle-aged men are very becoming very self-conscious about discolored toenails
– women can polish them, but men have no way to hide the problem. "Some men are
so embarrassed they not only won’t wear sandals, but stay away from the beach or
pool scene,” she says. Xenna addresses the problem of embarrassing nails and
feet with its NonyX Nail Gel, an exfoliant of nail-yellowing keratin debris, and
Callex Callus Ointment for flaking or cracked heels and foot calluses.
Metallica Metaphorphosis
While a few of the Hollywood types may still
aim for a Marlboro Man image, it appears that “metrosexual” products are here to
stay. After viewing himself in the documentary "Metallica: Some Kind of
Monster," guitarist Kirk Hammett was quoted by Time Magazine as saying he wished
he had "spent a little more time in the grooming department." With drugstores
now full of male-oriented products, he’s not alone, and solutions are right down
the street.
NonyX Nail Gel can be purchased in the footcare section of
Walgreens, Rite Aid, Longs, Drug Emporium, Brooks and most Medicine Shoppe
drugstores. You’ll also find it at HEB and Brookshire grocery stores, through
podiatric physicians, independent pharmacies and online at www.drugstore.com and www.xenna.com. Callex Ointment is
now available in the footcare section at Longs Drugs, from podiatric physicians
and online at www.drugstore.com and www.xenna.com.
Xenna Corporation is a privately-held
company which develops and distributes natural personal care products for skin,
hair and nails.
# # #
Source : http://www.prweb.com/releases/2005/5/prweb240879.htm
Warning: include(footer.php) [function.include]: failed to open stream: No such file or directory in /home/business/public_html/TextilesPR/How-Much-Are-Men-Spending-on-Grooming-Products.htm on line 71
Warning: include() [function.include]: Failed opening 'footer.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php:/home/bollydb/ZendGdata-1.0.3/library') in /home/business/public_html/TextilesPR/How-Much-Are-Men-Spending-on-Grooming-Products.htm on line 71