Atelier Payal Jain Classic and Timeless Contemporary Clothing to Show at Couture Fashion Week New York
Acclaimed New Delhi-based designer Payal Jain will show her latest collection which fuses art and fashion this Fall in New York City. Part of Couture Fashion Week ® produced by USA International Fashion Shows ®, the runway presentation will be held at 4:00 p.m. on Thursday, September 8, 2005 at West Side Loft, 336 West 37th Street (between 8th and 9th Avenues).
(PRWEB) June 26, 2005 -- Payal Jain will show her latest collection which
fuses art and fashion this Fall in New York City. A special preview of the
collection will be presented at the Sunday, August 28, 2005 Champagne Fashion
Brunch® to be held at Scopa, 79 Madison Avenue (at 28th Street), NYC. Tickets
are available online.
Over the past decade, Atelier Payal Jain has become
synonymous with classic and timeless contemporary clothing, where each garment
is an enriched synthesis of heritage fabrics and craftsmanship in a modern
interpretation. The hallmark of every design is elaborate draping, exquisite
construction and an immaculate finish. Each unique silhouette is resplendent
with the luxury of a bygone era, yet completely in sync with the times,
appealing to an international clientele that appreciates impeccable
craftsmanship. Payal Jain's designs feature a distinctive and artistic use of
fabric and color bound together with a cultural thread yet with a modern
sensibility.
"The spirit of our creations is enriched with cross cultural
exchanges," says designer Payal Jain. "In the past few years we have been
actively involved in a revival of certain handcrafted techniques, some of which
were on the verge of becoming extinct. We work with master craftsmen to create
pieces that blend traditional couture craftsmanship with today’s cutting edge
technologies."
After graduating summa cum laude from San Francisco's
Fashion Institute of Design and Merchandising, Payal Jain worked with a number
of top design houses around the world before returning to her native India to
start her own label.a decade ago. Today she is recognized as one of her
country's leading fashion designers and has shown her collections multiple times
during India Fashion Week and recently at Toronto Fashion Week in Canada. Ms.
Jain's ensembles are sold at exclusive outlets across India, Europe, Canada,
U.A.E and South East Asia and have found their place in some of the most stylish
wardrobes across the globe.
"Payal's exquisite craftsmanship, attention
to detail and abundant talent put her designs in a class of their own." says
event producer Andres Aquino. "We are delighted she has chosen Couture Fashion
Week® as the vehicle to make her debut on the New York fashion
stage."
Ms. Jain has always sought new challenges to put her skills to
test. She has worked to raised funds through fashion shows for such charities as
the Tamana Special School, the Vatsalya Foundation for Street Children in
Mumbai, the Cancer Patient Aid Association and the Prayas Foundation in Delhi.
In addition to her regular fashion collections, Ms. Jain has designed uniforms
for prestigious hotels, hospitals and schools. Her corporate design work is a
synthesis of functionality and elegance. Atelier Payal Jain’s client list is a
testimony to the quality of her work and style.
Payal Jain recently
published her first book on fashion. This educational reference provides insight
into the fashion world and serves as a knowledge bank for fashion
students.
According to the designer, "At Atelier Payal Jain we believe
that clothes are an extension of the soul and we strive to create not just
garments but works of art."
USA International Fashion Shows® produces an
exciting series of runway fashion shows year round featuring both national and
international designers of couture and finely tailored garments and distinctive
accessories.Collections are presented in beautiful settings in New York City
before audiences of VIPs, the international press and upscale fashion and
boutique buyers. Events are co-sponsored by Fashion Syndicate Press, founded in
1997, and serving the press with photos and feature articles covering fashion
shows in all major fashion capitals. Its web site, fashionshowroom.com is one of
the most visited fashion portals on the internet.
Press and wholesale
fashion buyers: please e-mail or fax with name and company details (including
tax resale number) for accreditation (subject to verification). We will confirm
by e-mail.
info@usafashionshows or Fax 212.202.4604.
Editors: Hi-res
photos are available upon request.
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Source : http://www.prweb.com/releases/2005/6/prweb255132.htm
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