HYDROLogic® Taps nParallel to Support its Re-branding and New Marketing Campaign with an Inventive Tradeshow Display
New Design Features Interactive Product Display and Software Training Center
MINNEAPOLIS -- October 7, 2004 -- With 15 distribution centers serving 8
states, HYDROLogic® (www.hydrologic.net) is the Midwest’s leading distributor of
irrigation products. The company focuses on commercial, residential and golf
course systems. They offer professional products and solutions with unsurpassed
knowledge, education and technological services to ensure their partners’
success. HYDROLogic required a new tradeshow display to communicate its new
brand positioning and support its new marketing campaign. Their choice?
nParallel, the brand communication, merchandising strategy and display company.
“nParallel understood our vision of how our tradeshow program and
display should convey our brand, present our products, and spotlight the full
range of services we provide to our dealer network,” says Neil A. Wilson,
chairman and chief executive officer, HYDROLogic. “Their design offered the most
creative and interactive approach to achieve our vision.”
“We’ve crafted
an exceptional display to reflect HYDROLogic’s first-rate position in its
industry,” says Megan Diamond, nParallel’s executive vice president, brand
strategies. “We created an interactive theater to showcase technical product
information and product application.”
nParallel designed a 30x40 foot
display with a cross-aisle bridge to a 10x20 foot section with the theater.
HYDROLogic will debut the new display at the Minnesota Green Expo, sponsored by
the Minnesota Nursery and Landscape Association (MNLA), at the Minneapolis
Convention Center, January 5-7, 2005.
About nParallel
Brand marketers
and retailers know that store designs, merchandising systems and tradeshow
displays enhance the brand experience, engage customers and drive sales – if
they are planned with imagination, then skillfully crafted. But, too often,
unfocused planning, uneven execution and unexpected costs squeeze the creative
spark out of their most promising concepts. The alternative? nParallel (www.nparallel.com),
the brand communication, merchandising strategy and display company – a new firm
with twenty years of creative achievement. Whether the venue is a retail store,
mobile marketing or a tradeshow, nParallel fulfills the big-picture vision while
keeping a sharp eye focused on the details of disciplined production and the
budget bottom line. Seeking uncompromised excellence? Call
952.886.7140.
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Source : http://www.prweb.com/releases/2004/10/prweb165152.htm
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