Hormel Foods selects Interactive Edge’s XP3® Suite to automate the updating of their customer business planner
XP3 Suite will allow Hormel Foods to access large amounts of updated data, analyze and split the data based on user-specifics, and download more manageable data cubes
NEW YORK (PRWEB) September 26, 2004 -- Interactive Edge, a leader in data
analysis and presentation software, announced today that Hormel Foods
Corporation (NYSE: HRL) selected its XP3 Suite to better analyze syndicated scan
and panel data and to automate the updating of their customer business
planner.
Hormel Foods investigated several solutions before deciding on
Interactive Edge’s XP3 Suite based on its ease of use and ability to quickly
convert multiple data sources into actionable insights. XP3 Suite will provide
Hormel Foods with the ability to analyze data much more efficiently, along with
improving their response time to retailer requests.
Ryan Michaelis,
National Category Sales Manager of Hormel Foods, stated, “XP3 will allow Hormel
Foods to maximize our usage of data as a sales tool by creating actionable
analyses that will take the form of easy-to-understand, dynamic Microsoft®
PowerPoint® presentations. The amount of time it will take us to create our
category management and selling stories will be dramatically reduced thanks to
the efficiencies of XP3, allowing more time to uncover uncommon insights that
will set us apart from the competition.”
XP3 Suite from Interactive Edge
allows organizations to easily manage data and build dynamic data-driven reports
and presentations. The resulting analysis can be easily disseminated to
management, retail partners and field-based users. “Interactive Edge is pleased
to add another one of the leading food product manufactures to our existing
client base,” said Zel Bianco, President and CEO of Interactive Edge. “XP3 will
help Hormel Foods process, share and leverage information deeper and wider
across its enterprise – delivering a distinct competitive advantage through
increased efficiency of workflow.”
About Hormel Foods: Hormel Foods
Corporation is a multinational manufacturer and marketer of consumer-branded
meat and food products, many of which are among the best known and trusted in
the food industry. The company leverages its extensive expertise, innovation and
high-competencies in pork and turkey processing and marketing to bring quality,
value-added brands to the global marketplace. In 2001, 2002, 2003 and 2004,
Hormel Foods was named one of “The 400 Best Big Companies by Forbes magazine.
The company enjoys a strong reputation among consumers, retail grocers, and
foodservice and industrial customers for products highly regarded for quality,
taste, nutrition, convenience, and value.
About Interactive Edge:
Interactive Edge delivers data analysis and presentation solutions to the
world’s leading consumer goods manufacturers that drive and validate strategic
business decisions. Our solutions can be quickly implemented to increase
productivity and improve the depth and quality of data analysis in creating
effective sales and marketing presentations which help drive sales by providing
action-oriented insights.
Interactive Edge works with many of the world’s
leading consumer goods companies including Cadbury Schweppes Americas Beverages,
Colgate-Palmolive, Diageo, Frito-Lay, Eastman Kodak, E.J. Gallo,
Mattel/Fisher-Price, Pepsi-Cola, Quaker Oats, and many others.
For
further information on Interactive Edge please contact us at e-mail protected
from spam bots or visit us at www.interactiveedge.com.
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Source : http://www.prweb.com/releases/2004/9/prweb161763.htm
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