New Technology Can Improve Direct Mail Response Rate Up to 500 Times - Marketers Using Variable Data Printing to Connect with Consumers
New variable data printing technology improves Direct Mail Response Rates by connecting directly with consumers.
(PRWEB via PR Web Direct) June 23,
2005 -- New variable data
printing technology improves Direct Mail Response Rates by connecting
directly with consumers. With the advent of digital printing; personalized
customer data such as first and last name, company name, and title can be taken
from any database program, such as Excel, and incorporated directly into the
printed piece while on press. Each piece of collateral is unique, personalized
and in full color. The digital printing process variable data printing (VDP),
also referred to as variable digital printing, and is producing direct response
rates as much as 500 times higher than traditional methods.
"The
ultimate goal in the execution of any direct
mail campaign is to make every piece personal, relevant and timely," said
Print Pelican CEO Grant Morris. "This highly personalized approach will deliver
effective campaigns that generate increased response rates, lower costs per
lead, and improve customer retention."
The more time you take to know
your customer demographics, buying patterns, buy windows and preferences, the
better your response rates will be. Three factors must exist in order to execute
a successful variable direct campaign. These are:
1. Accurate customer data
2. Compelling offer or call to action
3. Great creative: (successfully
combines key target data and product/service attributes into imagery and
messaging that resonate with the target audience).
Commercial printing services using variable data
printing equipment (manufactured by Xerox, HP/Indigo, NexPress, to name a
few) and creative direct marketing campaigns regularly top 20%-35% response
rates and in some case studies better than 50%.
In the future,
successful commercial printing companies will deliver variable data printing
solutions and content management systems via the web. Simply arrive at your
online variable print supplier of choice and start creating your very own highly
targeted and personalized one-to-one direct marketing campaign that speaks
directly to your customers.
About Print Pelican
www.PrintPelican.com is a
full service printing company with three press locations throughout North
America. Print Pelican uses superior printing presses to produce accurate,
detailed and brilliant color similar to the printing in a glossy brochure or
full color magazine. We offer printing of full color brochures, business cards,
newsletters, catalogs, calendars, letterhead, envelopes, stationary and pocket
presentation folders.
PrintPelican.com delivers exceptional full color
printing from any Mac or PC file. Simply create your own business card,
newsletter or stationery and send us the file in one of the following formats:
Quark, PageMaker, Illustrator, Publisher, Corel Draw and Microsoft
Word.
Print Pelican offers quick turn-around times. Once a customer
approves an online proof, printpelican.com ships within 5 business days (unless
otherwise specified). Rush delivery is offered on most products and the pricing
is still less than most other printers.
The Print Pelican Guarantee: All
jobs are completed in accordance with industry-wide standards for color printing
and registration. At printpelican.com we want our customers to be completely
satisfied with your printed product. If you find an error introduced by us or a
manufacturing defect, we'll reprint the job from original files at no cost once
the first job has been returned.
Print Pelican offers commercial
printing services including new variable data
printing which can improve your Direct Mail Response Rate up to 500 times.
Visit Print Pelican online at www.printpelican.com or call us toll-free at
800-474-0461.
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Source : http://www.prweb.com/releases/2005/6/prweb254732.htm