Palm Springs Most Famous Resort is Now the Most Beautiful
The Palm Springs Riviera Resort will host three world-famous beauty competitions, including Mrs. America, over two consecutive weeks.
Palm Springs, CA (PRWEB via PR Web
Direct) August 4, 2005 -- No, we’re not talking about most beautiful
looking. Although looking beautiful is part of a history-making September at the
Palm Springs Riviera Resort. Over two consecutive weeks, the resort is hosting
three world-famous beauty competitions: Mrs. America, September 7, 2005; Miss
California USA and Miss California Teen USA, September 9-11, 2005.
The
Riviera, legendary for historic performances featuring the likes of Frank
Sinatra, Bing Crosby, even Elvis, and current celebrities like Will Smith and
Beyonce, is continuing their famous tradition with these three
back-to-back-to-back events. Since 1977, Mrs. America has celebrated the
65-million married women of America known in some circles as “America’s greatest
natural resource.” This is the 29th annual event, and it will be broadcast
around the world at U.S. military installations, consulates, and ships at sea
throughout the American Forces TV Network…in addition to being aired as a PAX-TV
Network special.
The competition will take place at 8 p.m. alongside the
largest pool in Palm Springs.
For the first time, the new Miss California
USA program will institute a special awards program, “The Beauty of California”
awards. “The Beauty of California will bring together the beauty of the Miss
California USA and Miss Teen USA contestants with the unparalleled beauty of
California. Honorees, including individuals, local businesses and corporations,
will be recognized for their contribution to the beauty and “well being” of
California.
But the events are not simply “eye candy”. They represent a
boom in revenues to the city and local establishments. In fact, local hotelier
Ed Svitak of the host Riviera Resort stated, “The three events should lead to
more than $750,000 in room sales and retail and restaurant
sales.”
Contacts:
Riviera Resort: Terry Vitiello; 760 736 7045 x
11
Mrs. America: Bob Mazza; 310 829 9902
Miss California USA, Miss Teen
USA: Keylee Sanders-Hochberg; 310 275 3263
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Source : http://www.prweb.com/releases/2005/8/prweb269552.htm