Pentagon Media Trainer Conducts PR Boot Camp™ - Columbus, Ohio Seminar Teaches Public Relations, Crisis Communications, and Media Relations Skills
In this one-day professional development seminar, attendees will gain a thorough grounding in the principles of public relations, crisis communications, and media relations. Taught by an industry leader who has trained some of the country’s top civilian and military leaders, this seminar will help prepare executives to lead their organization through today’s troubling times.
COLUMBUS, OH (PRWEB) July 28, 2004 -- As a master instructor for the Defense
Information School and consultant to the Pentagon, retired Lt. Col. Joseph V.
Trahan III, Ph.D., has taught thousands of military and civilian leaders across
the globe to communicate with power and candor.
On August 19, Dr. Trahan
visits Columbus to conduct PR Boot Camp™ for the Central Ohio Chapter of the
Public Relations Society of America from 8 a.m. to 5 p.m. at the Ross
Auditorium in Franklin University’s Alumni Hall, 301 E. Rich Street.
“We
are excited to host training in critical communications skills that central Ohio
leaders can employ to steer their organizations through uncertain times,” said
Deb Strohmaier, APR, chapter president. “Attendees will leave with practical and
effective methods for managing relationships with their publics and the
media.”
Morning sessions offer a thorough grounding in the theory and
practice of public relations, including publics, attitudes, corporate
reputation, campaign planning and strategy, and field tactics and evaluation.
During the monthly PRSA luncheon, Dr. Trahan will present, “The Gumbo
Soup of Communications Leadership,” exploring what it means to be a
communications leader in a world beset by terrorism, war, scandal, intrigue, and
pandemic distrust.
“In public relations, like gumbo, it’s essential to
use the right ingredients. The right mix makes a good gumbo, as well as an
effective public relations campaign,” said Dr. Trahan, who hails from New
Orleans. “This day-long seminar will ensure that you use the right ingredients
to make a good gumbo and to use public relations principles to effectively lead
your organization.”
Afternoon sessions focus on crisis communications
planning and media relations principles and training.
The full program,
including breakfast and lunch, costs $125 for association members, $175 for
non-members, and $50 for students. Half-day registration for the morning or
afternoon session, including breakfast and/or lunch, costs $75 for members, $100
for non-members, and $25 for students. Luncheon-only registration costs $25 for
members, $30 for non-members, and $15 for students. The deadline for
registration is 5:00 p.m., Friday, August 13.
Interested persons may
obtain more information and register at www.centralohioprsa.org. Registrations may also be e-mailed to
e-mail protected from spam bots, or mailed to Central Ohio PRSA, P.O. Box 374,
Reynoldsburg, OH 43068.
Dr. Trahan is available for private media
training sessions on Friday, August 20. Interested persons should contact Cheryl
Claypoole, 614-361-5023, or e-mail protected from spam bots.
Program
sponsors include Bob Evans Farms, Franklin University, the Hampton Inn & Suites Columbus - Downtown, and EZ
Publishing, Inc.
About PRSA
PRSA is the world’s largest
organization for public relations professionals. The 380 members of the Central
Ohio chapter include individuals from business and industry, counseling firms,
government, associations, health care, education, professional services firms
and nonprofit organizations. For meeting and membership information, please call
PRSA at 470-2762, or visit our Web site at www.centralohioprsa.org.
About retired Lt. Col Joseph
V. Trahan III, Ph.D., APR, Fellow, PRSA
With more than 20 years’
experience in public relations and public affairs management, Dr. Trahan is a
trusted counselor to the Pentagon and to numerous military and civilian
government agencies throughout the U.S. and much of the world.
While in
the armed forces, Dr. Trahan oversaw four Joint Information Bureaus and one
Joint Information Center, handling all media relations for the 50th Anniversary
of Operation Overlord (D-Day) in 1994. He currently chairs the PRSA Military
Public Affairs and Homeland Security special interest group.
Dr. Trahan
holds a Master of Arts degree in Public Relations from Ball State University,
and a Ph.D. in Mass Communication from The University of Southern Mississippi.
He has taught public relations at the University of Maryland, University of
Virginia, and University of Tennessee, among others.
He is the President
of Trahan & Associates, a media training and crisis
communications consultancy based in Covington, Louisiana.
Seminar
Agenda
Basic Training (8 to 9 a.m.)
Positive public relations
doesn't just happen; it's a proactive job that requires focus and foresight. In
this one-hour session, you'll learn to:
- Understand and use the Four-Step
Public Relations Process
- Identify your audiences and fine-tune your
company's message
- Develop creative and innovative ways to promote that
message throughout your community.
Campaign Planning and Strategy (9:15
to 10:15 a.m.)
Building upon basic training, Dr. Trahan will
cover:
- The difference between strategy and
tactics
- The four planning techniques for a
successful campaign
- How to slice and dice your
publics
- How to set measurable goals and
objectives
Field Tactics and Evaluation (10:30 to 11:30 a.m.)
Wrap
up the morning by learning effective campaign tactics,
including:
- The 7 C's of
communication
- The right tactics for the right
publics
- Evaluation techniques that
work
Luncheon Presentation: The Gumbo Soup of Communications Leadership
Dr. Trahan explores how to become a true leader in this new brave world of
ours! (12:15 to 1:15 p.m.)
Crisis Communications in a Changing World . .
. What to do when the gumbo hits the pot! (1:30 to 3:15 p.m.)
- Since
Sept. 11, 2001, our nation has changed, and with it is that old, outdated crisis
communications plan.
- Are you prepared today for the unthinkable or the
unimaginable? If not, what are you waiting for? The time to plan is now.
-
It is not really a matter of if it happens, but when it happens. Crisis
communications is not just relaying important information to the public through
the media but about being credible and in control.
- Can you help your
company or organization survive and still manage the crush of cameras,
microphones and reporters without losing your mind?
- Dr. Trahan will help
you prepare and keep your cool when chaos reigns.
Media Relations for the
21st Century (3:30 to 5:00 p.m.)
Dr. Trahan teaches you to get a handle
on the media by organizing a communications plan and preparing to speak on
camera.
Learn how the media thinks, what is newsworthy today, and how to
develop a message to reach them. Find out what reporters want, need and expect.
Finally, get the inside scoop on how to build good working relationships
with the media.
Here are some of the specific skills you will
learn:
- Developing convincing messages and sound
bytes
- Effective bridging
techniques
- Taking charge of the
interview
- Evading reporter land
mines
- Anticipating
questions
- Appearing confident and prepared - but
not canned
Who Should Attend:
- Entry-level communications
professionals
- Mid-level practitioners desiring to brush up on the latest
theory and practice of public, crisis, and media relations
- Professionals
preparing for APR certification
- Government public affairs and public
information staff
- Marketing managers
- Legal professionals
-
Association and non-profit agency leaders
- Corporate security directors
-
Anyone who might be interviewed by a reporter or get caught in the media
spotlight
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Source : http://www.prweb.com/releases/2004/7/prweb144614.htm