Verizon SuperPages Offers Facts on Yellow Pages Usage Ruling
Yellow Book Violated Lanham Act and New York General Business Law
(PRWEB) October 20, 2004 --
Who:
The Honorable Jack B. Weinstein,
Senior District Judge, United States District Court, Eastern District of New
York ruled that Yellow Book USA Inc. “made false statements of fact claiming
greater use of its yellow pages directories as compared to Verizon’s
SuperPages.”
What:
SuperPagesFacts.com
provides business owners and the public with the full story on Verizon’s
litigation with Yellow Book USA, Inc. The court said, "Verizon enjoys
substantially greater usage of its directories nationally and in most of the
local markets in which it competes with Yellow Book."
The court also
determined that Yellow Book's claims of greater usage were not only false and
misleading, but that Yellow Book knew they were false claims when it made them.
In doing so, Yellow Book violated the Lanham Act and New York General Business
Law.
Where:
SuperPagesFacts.com
offers valuable information about the ruling and provides resources for
businesses, including:
• Court documents, including the original complaint
and the final judgment from Judge Jack B. Weinstein of the U.S. District Court
in Brooklyn
• Media coverage of the trial decision
• A guide to what every
business should know about research on yellow pages directory usage
• Yellow
pages directory research from CRM associates
• Contact information and
FAQs
• Verizon Information Services press release and press kit
•
SuperPages business advertiser testimonials
When:
The court ruled on
October 7, 2004.
Why:
Yellow Book delivered misleading information to
businesses and the public over a sustained period through a campaign consisting
of advertising and direct sales calls to businesses.
Yellow Book's lies
have hurt the entire yellow pages industry. Small business advertisers have been
confused about the value of a yellow pages ad. And, by significantly
exaggerating its usage, Yellow Book could have caused financial harm to many
small businesses.
The court ruling against Yellow Book is an important
win for all business owners, small and large, who depend on factual information
to help them determine where to advertise.
Lester Chu, vice president –
strategic planning and marketing for Verizon Information Services, said, “This
is a victory for ethical business practices. We pride ourselves on integrity and
ethics. With this decision, I hope that Yellow Book will now join us in that
effort.”
How:
Visit http://www.superpagesfacts.com or to speak to a Verizon
spokesperson, contact: Mary Stein at (972) 453-7016 or Dana Benton Russell at
(972) 453-7014.
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Source : http://www.prweb.com/releases/2004/10/prweb169815.htm