James Hardie® Launches Colors for Fiber-Cement Siding Products
James Hardie® Building Products Introduces a New System of Twelve Designer Colors for its Pre-Finished Fiber-Cement Products
(PRWEB) January 26, 2005 -- James Hardie® Siding
Products today announced a new system of designer colors for its
pre-finished house siding with ColorPlus® Technology. The color system is based on
combinations of colors complimentary to each other, and were chosen based on
market demand as well as taking color samples to builders, architects and
developers to identify favorites and preferences. The colors were chosen with
the assistance of Leslie Harrington, a color consultant with 16 years of
experience with LH Color, Pottery Barn, Crayola, Avon and Benjamin Moore Paint.
Leslie Harrington has been featured on Good Morning America, HGTV and the
Discovery Channel, as well as in publications including the New York Times,
Washington Post and The Wall Street Journal.
“The James Hardie color
system was chosen to help builders provide consumers with a color palette that
fits the personal style of the homeowner,” said Harrington. “We took the most
popular colors from the previous color palette and made additions to give the
entire color system flexibility and allow for the creation of many different
styles and looks.”
James Hardie® has also expanded its ColorPlus®
Technology to existing James Hardie products: Hardiplank® lap siding, Harditrim® XLD planks and Hardisoffit® panels. All of the products feature improved
quality and consistency of finish, a mar-resistant coating and a 15-year finish
warranty for additional value to homeowners. The addition of pre-finished
Harditrim and Hardisoffit gives homeowners a complete house siding solution from
James Hardie fiber-cement siding products.
With the only R & D
facility in North America devoted solely to fiber-cement technology, James
Hardie is continually making enhancements to meet the growing demand for
high-quality, low-maintenance building materials. James Hardie is the leading
house siding manufacturer in the United States. James Hardie is committed to
furthering best installation practices, including providing installation videos
and collateral as well as scheduling trade events to support its siding
products.
About James Hardie Building Products
James Hardie Building
Products manufactures durable, low-maintenance, non-combustible, fiber-cement
siding. James Hardie house siding has the beauty and character of wood without
the maintenance problems. Its proprietary fiber-cement formulation helps provide
resistance to fire, moisture, severe wind, impact damage and termites. James
Hardie siding was introduced to North America in the early ‘90s and now protects
more than 3.5 million homes in the United States.
For more information,
please visit www.jameshardie.com">www.jameshardie.com.
Press contact:
Denese
Bottrell, PR Manager
James Hardie Building Products
949-348-4404
Or
Rob Thomsen, Product Manager
James Hardie
Building Products
773-867-8521
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Source : http://www.prweb.com/releases/2005/1/prweb201232.htm