Comprehensive Health Education Foundation Announces Alliance with Discovery Communications, Inc.’s United Learning Division. Innovative School Programs to Improve Health of Nation’s Youth.
Comprehensive Health Education Foundation (C.H.E.F.®), the nationally recognized publisher of K-12 prevention curricula, announced today that it has entered into a multi-year licensing partnership with United Learning, a division of Discovery Communications, Inc. The new partnership will leverage C.H.E.F.’s unique expertise in prevention education, United Learning’s position at the forefront of health and prevention video-based learning, and Discovery Communications, Inc.’s globally recognized brand name.
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Michael
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Larry Clark
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FOR IMMEDIATE
RELEASE
C.H.E.F. ® Announces Alliance with Discovery Communications,
Inc.’s United Learning Division
Innovative School Programs to Improve
Health of Nation’s Youth
SEATTLE, WA (May 11, 2004) – Comprehensive
Health Education Foundation (C.H.E.F.®), the nationally recognized publisher of
K-12 prevention curricula, announced today that it has entered into a multi-year
licensing partnership with United Learning, a division of Discovery
Communications, Inc. The new partnership will leverage C.H.E.F.’s unique
expertise in prevention education, United Learning’s position at the forefront
of health and prevention video-based learning, and Discovery Communications,
Inc.’s globally recognized brand name.
According to Larry Clark,
President and CEO of Comprehensive Health Education Foundation, “the combination
of these dynamic and creative organizations will represent a major new force in
prevention education that will underscore our collective commitment to helping
young people grow up healthy. By combining our unique areas of expertise and
resources in this critically important area, we will have the ability to reach
our nation’s youth in ways that will have immediate, far-reaching and measurable
impact.”
“This is a partnership that will address the most timely and
critical health education and prevention issues among school-aged youth, their
parents, and teachers,” said Debra Keene Bergeron, Vice President, C.H.E.F. “Not
only will it afford us the opportunity to utilize new and emerging technologies
to reach the classroom in ways that are dynamic, interactive and engaging, but
it will also provide us with the ability to combine product development, sales
and marketing resources, allowing us to forge a bold and exciting new path for
the future.”
Comprehensive Health Education Foundation and United
Learning are not strangers to one another. Prior to Discovery Communications,
Inc.’s acquisition of United Learning late last year, the two organizations
enjoyed a positive working relationship together in which United Learning
handled marketing and distribution for many of C.H.E.F.’s products. “With a
history of success that dates back to 1996, it made absolute sense to evolve our
partnership and take it to the next level” said Joel Altschul, CEO of United
Learning. “C.H.E.F.’s programs, like Here’s Looking at You® and Get Real about
Violence®, have helped millions of students avoid violence and drug abuse, and
we look forward to reaching even more young people with new and exciting digital
programs.”
Founded in 1974 and celebrating its 30th Anniversary this
year, Seattle-based Comprehensive Health Education Foundation (C.H.E.F.) is a
nationally known nonprofit organization dedicated to promoting health and
quality of life through education. A leader in prevention education, C.H.E.F.
develops numerous programs which have been proven effective by the Center for
Substance Abuse (CSAP), and is also the developer of Here’s Looking at You®, the
most widely used K-12 drug prevention curriculum in the country. For more
information about C.H.E.F., visit www.chef.org or call 1.800.323.2433.
United Learning, a
division of Discovery Communications, Inc., is committed to helping people of
all ages learn and stay healthy by offering health education and prevention
programs for schools and communities in all 50 U.S. States and over 100
countries. Available programs cover a broad spectrum from violence to substance
abuse, health and fitness to AIDS, including protective factors, risk reduction,
and normative education. The company also offers customized product and
non-product, topic-related training, as well as VHS, DVD, and multimedia CD-ROM
content, and the award-winning unitedstreaming video-on-demand service. For more
information, visit www.unitedlearning.com.
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Source : http://www.prweb.com/releases/2004/5/prweb124888.htm