UNDERSTANDING FAMILY BUSINESS - e-zine provides family business info to families in business together. Gaining a better understanding of family business dynamics is a critical element needed to grow a family business and to improve family relationships.
Don Schwerzler, a pioneer in the field of family business consulting, talks about the success of the e-zine UNDERSTANDING FAMILY BUSINESS in a recent interview. Schwerzler is the Founder of Atlanta-based FAMILY BUSINESS INSTITUTE and the Internet organization, FAMILY BUSINESS EXPERTS. This popular web site is not only of interest for family businesses in the USA - they get visitors every month from 80-85 foreign countries!
(PRWEB) May 11, 2004--UNDERSTANDING FAMILY BUSINESS is an E-zine designed to
help families in business together. Gaining a better understanding of family
business dynamics is a crucial element for growing the family business and for
improving family relationships.
Our primary mission is to encourage our
subscribers to take a few minutes, on a regular basis, to reflect on the "why's
and what for's" that go into building a successful family business.
UFB
is designed to be a digest of important tips, articles and success strategies
written by Family Business Experts. UFB is delivered by e-mail and is free to
our subscribers.
For many of our family business subscribers, UFB is an
important CONVERSATION STARTER - a way to promote discussion of important family
business issues. This approach works well when each member of the family has
their own subscription and UFB is delivered to their individual e-mail
addresses. " What did you think about the tip on ......." becomes a reason to
begin a conversation with family members that could profoundly affect the family
and the business.
Our web site is the highest ranked family business
resource on the Internet. Information and strategies galore - but way too much
info to be absorbed in just a few visits. UFB acts as a TIMELY REMINDER about
specific articles and strategies. For instance we won't publish in UFB the
entire interview we did with Adam Bellow author of the best selling book IN
DEFENSE OF NEPOTISM - that is on our web site. UFB helps us COMMUNICATE to our
subscribers that new info is available and waiting for them at our web site!
UFB is not just for families in business. Many subscribers are
professional service providers who want to improve the level of service they
provide to their family business clients. By learning more about family business
dynamics, these professionals are able to do a better job in communicating with
their family business clients.
Another subscriber segment are executives
working in larger sized corporations. They are concerned about what they will do
when they retire - or get forced out. For many of these corporate-bound execs,
the idea of having their own business and being able to share their business
knowledge and experience with their kids and grandkids is a life-long dream. But
that dream of working with family can quickly turn into a nightmare because they
lack the working knowledge about family business dynamics. For these corporate
types, UFB is a great tool that when combined with the info on our web site
enables them to be better prepared when they start their own family business.
Family Businesses represent a huge segment of the GDP - and getting
bigger. As Family businesses grow they are hiring larger numbers of non-family
execs. Executives and senior level managers who have a better understanding of
family business dynamics will be more effective as they take positions of
leadership in family-owned businesses.
Additional family business
information can be viewed by visiting our web site: www.family-business-experts.com
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Source : http://www.prweb.com/releases/2004/5/prweb124281.htm