Increase Sales, Decrease Risk by Knowing Your Customer
The Entrepreneur’s Concept Assessment Toolbook Helps Business Focus on Success
(PRWEB) June 1, 2005 -- In The Entrepreneur's Concept Assessment Toolbook,
One Straight Line (http://www.onestraightline.com) guides product managers and
entrepreneurs through a 10-step process that minimizes business risk and focuses
them on what they do best.
The Entrepreneur's Concept Assessment
Toolbook is the ideal tonic for businesspeople who want to clearly identify
their idea's unique value through the eyes of their ideal customers.
The
proven 10-step process:
- Clarifies the unique value of a product or
service.
- Minimizes business risk.
- Establishes unshakeable confidence,
the number one entrepreneurial success factor as reported by the
SBA.
"The idea for The Entrepreneur’s Concept Assessment Toolbook has
been a long time coming," said David Leland, who operates One Straight Line with
partner Michael Knowles in Aptos, Calif. "It's an accumulation of all our
experiences working with businesses, and identifies what we believe needs to be
changed to increase your odds of success."
The easy-to-read,
chapter-by-chapter outline, starting with the innovative Step Zero Process(TM),
guides readers through tested exercises to actually define what they’re doing,
why they’re doing it, and understand the territory they’re are about
explore.
“The victorious development of an idea into a marketable product
or service requires a solid foundation and specific expertise,” Knowles said.
“If your idea is not aligned with your principles and what you do best, you
cannot get where you want to go.”
The Entrepreneur’s Concept Assessment
Toolbook was written with the practical businessperson in mind. The exercises
are easy to understand and informative. "Whether you are an MBA or high school
graduate starting a new business, this book is the acid test for your ideas,"
Leland said. "All it takes is the willingness to dig in and take a close look at
what your business is all about and discover how you can connect with your ideal
customers."
To order softcover or e-book visit http://www.onestraightline.com.
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Source : http://www.prweb.com/releases/2005/6/prweb244873.htm