Human Resource Industry Health Upgraded to Great in Latest HR Intelligence Trend Report
HRmarketer.com, the no. 1 online marketing and PR service in the human capital industry, released its May 2005 HRintelligence Trend Report identifying the companies and topics receiving the most media attention in the month of April, as well as the top advertisers and the overall health of the human capital marketplace. The Trend Report upgraded its HR industry health indicator to Great
Capitola, CA (PRWEB) May 24, 2005 -- HRmarketer.com, the no. 1 online
marketing and PR service in the human capital industry, released its May 2005
HRintelligence Trend Report identifying the companies and topics receiving the
most media attention in the month of April, as well as the top advertisers and
the overall health of the human capital marketplace.
The Trend Report
upgraded its HR industry health indicator to Great as first quarter earnings for
most publicly held HR service providers were up, and several HR service
providers announced new dividends. The http://hrmarketer.blogspot.com [HRmarketer blog provides
details on Q1 earnings for major publicly held HR providers.
Companies
receiving the most media attention in the human resource industry included
Accenture, EDS, Exult, Fidelity Investments, Hay Group, Hewitt Associates,
Hewlett Packard, IBM, Mercer Human Resource Consulting, Oracle / PeopleSoft,
SHRM, Towers Perrin, Wal-Mart and Watson Wyatt.
The top advertisers
included ADP, Aetna, Capella University, Delta Dental, Employease, Great West
Healthcare, Hewitt Associates, IBM, Mellon Financial Corp, MetLife, Minnesota
Life, Mutual of Omaha, Private Healthcare Systems, RESTAT, SHRM, Spectrum,
United HealthCare, VirtualEdge, VSP, Wausau Insurance and Weichert Relocation
Resources.
Editorial topics receiving significant media attention
included the Bush administration’s pension plan, rise in training and
development programs in corporate America, and the Oracle/PeopleSoft aftermath.
"The May HRintelligence provides a wealth of information on the human
capital marketplace that cannot be obtained from any other single source," says
Mark Willaman, president of Fisher Vista LLC, the parent company of
HRmarketer.com. "We continue to be most proud of the fact that an overwhelming
percentage of HR companies, large and small, are receiving extensive media
coverage using our HRmarketer.com service, helping them generate visibility and
sales leads. Our service is a must-have tool for companies competing in the HR
space."
The latest HR
Trend Report also provides search engine optimization tips and a link to a
recent MarketingSherpa article titled, How to Market to HR Professionals: Top 10
Dos & Don'ts + 4 Pain Points.
While only subscribers to
HRmarketer.com have full access to HRintelligence data, the monthly reports are
free to anyone who visits http://www.hrmarketer.com/home/archives.htm and signs up for
the HRintelligence eNewsletter.
About HRmarketer.com
HRmarketer is a
service of Fisher Vista LLC, a marketing and information services firm focusing
exclusively on the human capital industry. The company services more than 300 HR
service providers, employee benefit brokers and consultants, helping them
increase their visibility and generate sales leads.
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Source : http://www.prweb.com/releases/2005/5/prweb243764.htm