Eriksen Translations Featured in Thomas Friedman’s “The World is Flat”
Eriksen Translations Featured as Globalization/Technology Case Study in Thomas Friedman's Best-Selling Book, "The World is Flat."
Brooklyn, NY (PRWEB) May 10, 2005 -- Eriksen Translations and its use of the
immensely popular Skype VoIP technology are featured in Thomas L. Friedman’s
best-selling book "The World is Flat". Friedman is a Pulitzer Prize-winning
author and the foreign affairs columnist for The New York Times. His book is
currently #1 on The New York Times Best Sellers List for Hardcover Non-Fiction.
Picked up from a November 1, 2004 Business Week article, Friedman uses
Eriksen's implementation and evangelization of Skype as the chief case study
regarding VoIP technology.
Business Week and, subsequently, "The World is
Flat" chronicles Eriksen’s use of Skype to connect with its 5,000 freelance
linguists around the world: “When business development manager Claudia Waitman
heard about a new company called Skype Technologies that offers free voice calls
over the Internet to other Skype users anywhere in the world, she jumped. Six
months after signing up, Eriksen’s phone costs have already fallen 10 percent.
Even better, its employees and freelancers confer more often, allowing them to
work faster and more efficiently.” ‘It has changed the whole way we work,’
Waitman says.”
In the book, Friedman discusses how the lowering of trade
and economic barriers and the revolution of the digital age has created a "level
playing field" (thus "flat") for once developing countries like India and China.
The book emphasizes not only the excitement of these events, but also acts as a
call to Western nations like the United States to pay attention and respond to
these new developments in an increasingly competitive and global
economy.
Eriksen Translations discovered that it was featured in The
World is Flat when prospective clients began calling after reading the book.
“Thomas Friedman’s message is not lost on Eriksen Translations.
Globalization is at the core of what we do and our ability to compete and remain
viable in an increasingly smaller and more competitive world is crucial,” said
Vigdis Eriksen, President & CEO of Eriksen Translations. “By staying abreast
of the most current technological trends, we are able to work across time zones
and deliver the most relevant and specialized language solutions to our clients
around the globe.”
About Eriksen Translations
Eriksen Translations
Inc. is a leading provider of comprehensive multilingual services in over 75
languages to a broad range of industries. Since 1986, Eriksen has earned a
reputation for high standards, in-depth knowledge, accuracy, and timely
delivery. With proven expertise in project management and computer-assisted
translation technologies, Eriksen delivers quality language solutions across
print, desktop, and Web environments for clients around the world.
For
more information, please visit www.erikseninc.com.
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Source : http://www.prweb.com/releases/2005/5/prweb238541.htm