“Corporate America Often Seems Frozen in Fear” - Importance of Global Communication Highlighted by Tradewind Strategies
Articles in Asia and US Provide Keys to Unlocking Promise of New Markets Through Successful Global Communication. Corporate America's inability to reach global markets jeopardizes US economic standing.
Boston, MA (PRWEB) May 10, 2005 -- In articles published in both the United
States and Asia, Josef Blumenfeld, founder of Tradewind Strategies, highlights
the importance of successful global communication. Many American companies are
“frozen in fear” or “mired in confusion” when it comes to reaching vital global
markets. Blumenfeld taps his expertise to provide insight and counsel on the
opportunities provided by successful global communication, and to warn of the
risk ineffective corporate global communication poses for the US economy’s
worldwide standing.
“Executives who ignore the risk posed by ineffective
global communication may imperil their business,” Blumenfeld writes in the May
issue of American Executive, published by RedCoat Publishing, Inc. “Recognizing
the importance of effective global communication and working to ensure that
communication is productive positions savvy companies well in the global
marketplace.” At the same time, Blumenfeld writes in the current issue of Hong
Kong-based Media, published by Haymarket Business Publications Limited, “Slow
recovery in the US makes it paramount that American businesses look overseas for
new markets.”
“Most American companies lag behind their international
competitors when it comes to recognizing the importance of global
communications,” Blumenfeld adds. “At a time when penetrating international
markets is crucial to economic growth, many US companies lack the in-house
talent and know-how to drive programs that will reach global consumers. Stronger
global communication experience and perspective, coupled with eroding support
for US brands in many international markets, gives non-US companies a unique
window for seizing global marketshare.”
“The layoffs that ravaged US
companies left few businesses with marketing departments experienced in the
global marketplace,” Blumenfeld writes in Media. “Outsourced PR management has
become a lifeline for some companies.”
“The need for global marketing
communication and Corporate America’s inability to provide it, is a worrisome
trend,” Blumenfeld adds. “America’s worldwide economic supremacy is being
jeopardized by the increasing inability to tap global markets.”
About
Tradewind Strategies
Tradewind Strategies was founded by Josef Blumenfeld, a
strategic communications professional with experience managing PR agencies and
programs in 28 countries on six continents. As international markets continue to
grow in importance, there is a growing need for experienced, global
communications professionals. The result was Tradewind Strategies, a consultancy
that allows companies to identify international marketing resources and to
expand their public relations and communications programs into new and growing
international markets. Clients have including global PR agencies, corporate
global giants such as Wal-Mart and Philips, and smaller companies – both in the
US, as well as in international markets. Blumenfeld has been quoted in worldwide
press, including Fortune, The New York Times, Asian Wall Street Journal, Globo
(Brazil), Media (Hong Kong), UPI, CMO, and Inc. More information can be found at
www.tradewindstrategies.com
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Source : http://www.prweb.com/releases/2005/5/prweb238331.htm