TrueLocal Launches Innovative Advertising Options for Local Businesses to Promote Their Products and Services
TrueLocal has expanded its local search engine to offer local brick and mortar merchants ways to reach consumers both through free standard listings, through cost effective expanded listings, and through an advertising program designed to meet the needs of local advertisers.
Chicago, IL (PRWEB) May 23rd, 2005 -- TrueLocal (http://www.truelocal.com)
launches its advertising programs for local businesses including restaurants,
hotels, dentists, and stores to reach 70% of American households. That number,
provided by a 2005 Kelsey Group and ConStat study, represents the proportion of
American households that use the web to find local services and products – an
increase of 16% from 2003.
TrueLocal has expanded its local search engine
to offer local brick and mortar merchants ways to reach consumers both through
free standard listings, through cost effective expanded listings and an
advertising program designed to meet the needs of local advertisers.
Based on the demand of local businesses both with and without an online
presence, TrueLocal’s new advertising program TrueTarget, offers the simplicity
and practicality of a traditional Yellow Pages ad. TrueTarget, an auction based
program is only offered to local storefront businesses to encourage local
searchers to do research before calling or heading down to their neighborhood
store or restaurant to spend their money.
TrueLocal’s advertising model
combines clicking and calling in a flat fee for one reason - statistics show
small business owners have a difficult time determining the value of a click,
call or impression. To avoid an advertising model that is time consuming and
incomprehensible, TrueLocal’s advertising is simple for the small business owner
to understand, monitor and evaluate.
After signing up for a TrueResults
expanded listing ($40.00 a year) advertisers are automatically eligible to bid
on TrueTarget advertising program. A business owner simply places a monthly bid
on a category in a zip code and if successful their results appear at the top of
the results relating to their business category.
TrueTarget provides
advertisers with a free 1-800 number, reminds them when they have been outbid
and tracks all relevant statistics so they can easily determine their ROI. And
to ensure local businesses won’t compete with e-commerce sites and directories,
only actual neighborhood businesses can advertise on TrueLocal. For those
without an online budget, TrueLocal also offers a free standard business listing
for businesses with a website who wish to add or update their basic
information.
“TrueLocal is so pleased to launch TrueResults and
TrueTarget at the 2005 National Restaurant Association Restaurant, Hotel-Motel
Show because a large percentage of our searches involve food, restaurants and
hospitality related queries.” says, Jake Baillie, Product Manager, TrueLocal.
“Our search engine listings and our advertising policy promotes web users doing
business with local brick and mortars, and restaurants are a perfect fit,” adds
Baillie.
About TrueLocal:
TrueLocal www.truelocal.com recently
launched its simple and savvy search tool that offers full text searches without
cluttered results. TrueLocal takes robust franchise and business data and
indexes only ‘physical’ storefront businesses to offer more relevant and
accurate local business results. TrueLocal’s full text search function makes
looking for dim sum, Barbie dolls, merlot, pizza delivery or teeth whitening
anywhere in the U.S. as easy as apple pie. Currently indexing over 50 million
pages, TrueLocal users can search for anything in their neighborhoods including
products and brands through full text searching. TrueLocal combines the
practicality of a Yellow Pages categorization and the technology of a search
engine with a simple and unique design and navigation to encourage online users
to do business offline.
Contact:
Christa
Roettele
1-866-436-7446
e-mail protected from spam bots
TRUELOCAL
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Source : http://www.prweb.com/releases/2005/5/prweb243272.htm