MVNOs: A New Brand Of Insurgent Is Emerging
Amid these market pressures – and in response to them – a new brand of insurgent, the Mobile Virtual Network Operator, is emerging. The MVNO represents a significant development in the wireless services market and is a key milestone in moving to the next wave of wireless adoption.
EAST BRUNSWICK (PRWEB) May 19, 2005 -- Following a period of rapid growth,
the wireless market in the United States is moving toward the first phase of
maturity. This is evident by the declining growth rate of postpaid customers and
the increase in minutes of use accompanied by falling revenue per minute. While
wireless carriers face the ongoing issues of return on shareholder investment,
customer discretional wallet share growth, customer lifecycle management and
competition, the real challenge for service providers has rapidly moved from
managing internal growth related issues to “stimulating the great
‘un-wirelessed’ market,” says John Green, wireless industry solution partner at
BusinessEdge Solutions, an industry-focused business and technology integrated
consulting firm that serves the communications industry.
Amid these
market pressures – and in response to them – a new brand of insurgent, the
Mobile Virtual Network Operator, is emerging. The MVNO represents a significant
development in the wireless services market and is a key milestone in moving to
the next wave of wireless adoption. On Wednesday, May 18, Mr. Green will speak
about this new brand of insurgent at the 2005 Wireless & Mobile WorldExpo
Conference in Toronto. In “MVNOs – One Name, Many Flavors,” Mr. Green will
discuss how the MVNO will cause defection from existing service providers and
add to the traditionally high churn rates among wireless carriers – at the same
time that it will stimulate demand and open up new market areas.
Mr.
Green, who has more than 25 years of experience in both the wireline and
wireless industries in the United States, Europe and Asia, says the MVNOs will
be attractive to organizations with a strong brand and / or loyal customers.
Other communications companies that recognize not only the advantages of bundled
offerings, but can also take advantage of convergent communications technology,
such as least cost routing, single mailbox and single ring will also be
interested in the MVNO model. Large corporations will also be attracted as a way
of creating integrated communications platforms, he says.
But Mr. Green,
who has worked in both business operations and information technology and has
successfully implemented and managed wireless IT systems and processes including
care and billing systems, eCommerce and eCare, cautions that the MVNO is
entering a complex market space where the rate of change in products, services
and increasing customer demand is high. “To be successful requires good market
segmentation, a strong host network and the necessary infrastructure,” says Mr.
Green. “As with all emergent players, there will be winners and losers.”
When entering the wireless market, MVNOs must evaluate options that
include revenue enhancement, reuse of core assets, network and services,
convergence of technology, customer loyalty and market position defense. “They
must also carefully map out the appropriate degree of financial investment and
commitment as well as a marketing and operating strategy in which all variables
have been considered, understood and anticipated.”
About BusinessEdge
Solutions Inc.
BusinessEdge Solutions Inc. is an industry-focused business
and technology integrated consulting firm offering operational strategy,
business process and system integration solutions to clients in the
communications, life sciences, financial services and insurance industries. The
company drives competitive advantage for its clients by leveraging innovative
Velocity Platforms, visualizations of breakthrough business solutions; Reusable
Solution Accelerators (RSAs) to reduce the time, cost and risk of client
engagements; and EdgeWare, pre-engineered solution frameworks. BusinessEdge is
distinctive among consulting firms in that its multidisciplinary consultants
have an average of 12 years of industry experience and expertise. This strong
knowledge and experience base is at the core of the company’s unwavering
commitment to create vision for its clients – and is the driver behind the
company's delivery of high-impact, cutting edge solutions. MVNO strategy and
implementation is one of the company’s many service offerings. See www.businessedge.com for a
complete listing of all solutions and service offerings.
For Information,
Contact:
Patrick Mullen
732.213.3937
Barbara
Mannino
732.839.3175
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Source : http://www.prweb.com/releases/2005/5/prweb241969.htm