On Your Website, Give Your Customers a Choice Between Yes, and Yes
New York, NY (PRWEB) May 19, 2005 -- Instead of giving your potential
customers a choice between yes and no, have your website give a choice between
yes and yes - and your sales will soar.
Bryan and Jeffrey Eisenberg's new book, "Call to Action," which is romping up the
bestsellers lists, says that websites have a unique ability to frame a yes, yes
choice, and that doing so can have surprising results.
"By trial and
error," says Bryan Eisenberg, "we found that our clients’ sales
dramatically improved when we disposed of a "no" option on a page. Replacing
that choice with another "yes" option almost always improves conversion
rates."
What's even more exciting, according to the Eisenberg's, is the fact that given the choice between two yes
options, customers in many situations choose the higher priced
option.
The fact is," says Jeffrey Eisenberg.
"your customers very often knows exactly what they're looking for. They’re
looking for value for themselves, and that is very often in a higher-priced, yes
option."
But according to the Eisenberg's, too much
choice can be a bad thing, and too many "yes" options can run your customers
screaming from your site.
"A yes-yes-yes option is probably one yes too
many," says Bryan Eisenberg. "Remember, a choice connotes two things, and
more options than that can be confusing and counterproductive."
Bryan Eisenberg and Jeffrey
Eisenberg are co-founders of Future Now, Inc., a
marketing boutique focused on helping clients convert their website's traffic
into leads, customers and sales by applying Persuasion Architecture,
copywriting, usability and web analytics to design, redesign and optimize
websites and other online marketing efforts. Future Now, Inc. has helped
clients such as Dell, GE Volvo, Overstock & Disney.
Contact:
Bryan
Eisenberg or Jeffrey Eisenberg
http://www.futurenowinc.com
877-643-7244
http://www.calltoactionbook.com/
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Source : http://www.prweb.com/releases/2005/5/prweb240100.htm