When it Comes to Websites, People are the Same
Bestselling New Book Reveals Study
New York, NY (PRWEB) May 12, 2005 -- There's something unique about the way
that web visitors scan a website. It's an unconscious process that’s exactly the
same for every single person.
In Call To Action, a book just released, authors Bryan and Jeffrey Eisenberg discuss online “eye-tracking”
studies. These studies show a pattern that all web visitors use (at least in the
West). It's true for newbies or a long-time Internet users, whether they’ve been
to a site before or not.
“Here's something else that's unusual,” says Bryan Eisenberg. “With newspapers, people look at the pictures
first. But it's the exact opposite on websites. Web visitors look at the text
first. They look at graphics last...if ever.”
These “eye-tracking”
studies are critical for website owners. By knowing exactly where the eyes go,
they can place things on a website to optimize their visibility and better
persuade web visitors to take a prescribed action.
So where do the eyes
go? They start at the top left, move quickly across the center to the right,
then return leftward, again crossing center as the web visitor works their way
down. All this happens within seconds, usually outside of awareness, until the
viewer comes to rest at page’s center.
Even as they attend to the center
area, web visitors subtly glance at other sections of the site. They sometimes
look to the left side to orient themselves and seek out navigation options. More
often, they peripherally check the right side, making it a good place for
testimonials or calls to action.
“Clearly though, the center of the
screen is the prime real estate of your website,” says Jeffrey Eisenberg. “Your website will succeed or fail based on
what you do in that section.”
Bryan Eisenberg and Jeffrey
Eisenberg are co-founders of Future Now, Inc., a
marketing boutique focused on helping clients convert their website's traffic
into leads, customers and sales by applying Persuasion Architecture,
copywriting, usability and web analytics to design, redesign and optimize
websites and other online marketing efforts. Future Now, Inc. has helped
clients such as Dell, GE Volvo, Overstock & Disney
Contact:
Bryan
Eisenberg or Jeffrey Eisenberg
877-643-7244
http://www.calltoactionbook.com/
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Source : http://www.prweb.com/releases/2005/5/prweb239091.htm