Internet Marketing Author Uses Internet to Beat Harry Potter
Joe Vitale's "Attractor Factor" outsells Harry Potter as #1 bestseller twice in two weeks.
Austin, TX (PRWEB via PR Web Direct)
April 21, 2005 -- Internet marketing author Joe
Vitale is flying around the room on his own broom. His latest book, "The
Attractor Factor: 5 Easy Steps for Creating Wealth (or anything else) from the
Inside Out" (Wiley, $29.95), just became a #1 bestseller at Barnes and Noble
online for the second time in two weeks.
"I'm as stunned as anyone," said
Vitale, 51, an Internet marketing guru who has used his computer to go head
to head against the media empire behind Harry Potter.
"I guess you could
say I simply used the ideas in my own book to become a bestseller," Vitale
explains, referring to the five steps in his book, designed to help people
"attract" anything they can imagine.
But that's not all the innovative
marketer did. Vitale's book hit #1 on April 6th at Barnes and Noble online and
then again this morning, April 21st. His marketing method has been grassroots
and inexpensive:
* First: He made an offer few could refuse. Go to http://www.mrfire.com/factor to view a list of 23 bonuses --
"ethical bribes," Vitale calls them -- for anyone who buys his book today. This
encourages sales in one day. Many people are buying hundreds
of copies to
support the author.
* Second: He has used allies to win the war. Vitale
contacted owners of large lists and asked them to do a mailing for him. Most
agreed, knowing it would be good publicity for them to be involved in Vitale's
one-man underground campaign to sell books.
* Third: Friends of his
posted a creative auction on EBay to sell two million books in one week. Whether
he does it or not will have to be seen. See the listing at
http://www.JasonMangrum.com/2MillionCopiesSoldOnEbay/
"I'm one guy and a computer going up against a fictional character with
a media empire behind him," said Vitale. "Everyone said I didn't stand a chance.
But look – I beat Harry Potter twice now. Anyone can do the impossible – with a
strategy and real magic."
For more information about internet marketing
author Joe Vitale and "Attractor Factor," visit http://www.mrfire.com.
Contact:
Stacey
Miller
781-986-0732
e-mail protected from spam bots
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Source : http://www.prweb.com/releases/2005/4/prweb231947.htm