Why They Don't Teach Networking in College
Upland, CA (PRWEB) May 9, 2005 -- Ask one professor of
business, and he would tell you that most people who read even lightly on the
subject of referral networking have actually received a better education than
what you would have received at most universities or colleges around the world.
As hard as that is to believe – it's true.
Dr. Ivan Misner, a professor
of business at Cal Poly in Pomona, CA recently surveyed over 1,400 business
people and 88% of the respondents said they never had any college course that
even covered the topic of networking!
“Networking, or word-of-mouth
marketing,” Misner says, is one of the most important ways for entrepreneurs to
build their businesses, yet we don’t teach it in colleges or universities around
the world. Despite that fact, according to a third survey of business
professionals that I've conducted, 82% of all business people belong to some
type of networking group!”
While business schools hand out bachelor's
degrees in marketing, business, and even entrepreneurship, but they are hardly
taught anything about the one subject that virtually every entrepreneur says is
critically important to their business – networking and social
capital.
“Why don't business schools teach this subject,” Misner asks. “I
think it's because most business schools are made up of professors who've never
owned a business in their life! Almost everything they’ve learned about running
a business they've learned from books and consulting. Well, I've read a fair
number of books, I was a consultant for many years, and I've run my own business
for more than two decades. I can tell you first hand that if you haven't
actually owned a business, you have a handicap in teaching a course involving
entrepreneurship.”
Along with his position at Cal Poly, Dr. Misner
happens to run BNI, (Business Network International), the world's largest
referral networking firm.
BNI (www.bni.com) is a referral networking organization, which at
last count had over 3,600 individual chapters in 22 countries worldwide. BNI’s
Founder & CEO, Dr. Ivan Misner is the author of several book’s including the
NY Times best-seller, Masters of Networking, (www.MastersofNetworking.com) and the recently released #1
best-seller, Masters of Success (www.MastersofSuccess.biz).
Contact:
Michael
Drew
850-747-8188
e-mail protected from spam bots
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Source : http://www.prweb.com/releases/2005/5/prweb211947.htm