Productive Networking Starts with Getting Results for Others
One Company's Core Value is Still Producing Referrals
Upland, CA (PRWEB) May 2, 2005 -- In the formative years of BNI, (Business
Network International), the motto was “givers gain.” If you can produce
referrals that produce business for others, you'll get business as a result. Now
that personal networking may be less face-to-face than ever, BNI's selfless
creed means more than ever.
“Really,” Misner says, “schmoozing over the
phone or Internet isn't the same as face-to-face. A smile does little when you
can’t see it. There's no such thing as a firm handshake with the keyboard. Yet
millions of virtual transactions happen every day. And each of them is an
opportunity for someone to give, and eventually get solid business
referrals.”
If you listen to Misner, these less personal but more
numerous interactions deserve the same attention as any other business
relationship, and given it, can produce the same effects – namely
referrals.
“An even bigger premium must be placed on the fundamentals,”
says Misner. “When the only interaction between two people is over the phone or
the Internet, the relationship can certainly still be fruitful. One way to
insure you’re doing the most you can do, is to remember that givers gain. If you
are able to give quality business-producing referrals, you'll likely get them,
even from your online friends.”
“On one level,” Misner says, “the
Internet has absolutely revolutionized the way we all communicate. In only a few
short years, an entire technology, vocabulary, culture and marketplace has been
born. Cyber entrepreneurs, customers and a whole new economy have evolved at
blinding speed. But none of that has or will change the people on the end for
the information superhighway. They still like getting good help – and will
continue to give back gratefully.”
BNI (www.bni.com) is a referral networking organization, which at
last count had over 3,600 individual chapters in 22 countries worldwide. BNI’s
Founder & CEO, Dr. Ivan Misner is the author of several book’s including the
NY Times best-seller, Masters of Networking, (www.MastersofNetworking.com) and the recently released #1
best-seller, Masters of Success (www.MastersofSuccess.biz).
Contact:
Michael
Drew
850-747-8188
e-mail protected from spam bots
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Source : http://www.prweb.com/releases/2005/5/prweb198762.htm