New Sales Handbook Shows "Non-Sales" Executives How to Dramatically Raise Revenues
CEOs and Owners can improve revenue by putting all their people in the Customer Acuisition and Retention loop.
Portland, OR (PRWEB) April 13, 2005 -- Most businesses, once they grow beyond
the start-up phase, use only about 5% of their people in the sales arena – and
then they separate them from their own non-sales people who do the day-to-day
customer interface.
Success for small and medium-size firms, is all about
Sales 101: The key to short-term success is to acquire customers; the key to
long-term success is to keep the profitable ones - and the best way to keep them
is to put everyone in the loop to help.
Because most non-sales people
"hate" the "sales" process, The Spartacus Factor clearly explains that we are
all "sales people". It brings understanding, comfort and fun to the process of
dealing with customers on a daily basis.
Very little "Sales &
Marketing" effort is actually “Sales” – the handling of customer objections.
This means that for the other 95%, you can improve revenues dramatically by
using all your people – once they’re educated, trained and motivated to
help.
The author, John Schuler, is a business consultant with 30 years
experience in many aspects of sales, marketing and coaching.
According to
Mr. Schuler, “The Spartacus Factor" explains how managers can motivate all of
their "non-sales" people to be comfortable and productive in the "sales"
process.
To make this approach affordable and effective, the “Non-Sales”
people in the company must be educated and motivated - to want to be involved in
the “sales” process. This means knowing the goals, then doing the work - and
receiving C.R.E.D.I.T.* for solid effort before the sale and sharing in the
rewards once sales improve.
* C.R.E.D.I.T = Communications, Rewards,
Education, Discipline, Inclusiveness and Training.
The concept of using
all your people to improve sales income is analogous to Toyota using all of its
people to improve manufacturing output.
About the Handbook:
The CEO’s
Customer Acquisition Handbook is available in three formats:
* A 220 page
spiral-bound handbook, 200 of which cover 150 A-Z topics: $29.95
* A CD in MS
Word for each employee’s PC: $19.95
* As a Company Intranet/Server download:
$9.95 (Minimum 10 Employees)
Delivery is included in the price.
Combinations and quantity discounts are available.
John Schuler is a
Portland, Oregon based business consultant with 30 years experience in B2B sales
and marketing and has worked across Europe and the USA.
For more
information or a press kit, please send Email to: e-mail protected from spam
bots. Please mention "The Spartacus Factor" in the subject line of your
message.
John C. Schuler
Author and Business Consultant
Tel:
503-709-5017
Email: e-mail protected from spam bots
Web Site: http://www.johncschuler.com
# # #
Source : http://www.prweb.com/releases/2005/4/prweb227967.htm