New Book Released for Women in Business Who Hate Marketing Themselves – But Want to Succeed
Why do so many women business owners hate to market themselves – and undermine their own success? Why do they settle for ‘making ends meet’ when they have the potential to become an ‘Economic Powerhouse?’ How can they banish ‘overwhelm’ from their lives and become amazingly confident, balanced and authentic? The answers to these and other questions – including how men can best support the businesswomen in their lives – are all featured in “Testosterone-Free Marketing: The Yin and Yang of Marketing” (Transformational Press), a groundbreaking new book by marketing expert & business coach Denise Michaels.
Las Vegas, NV (PRWEB) May 16, 2005 -- If you’re a woman who owns a home-based
business and hates marketing or selling, you’re not alone. According to
marketing expert and business coach Denise Michaels, many women avoid marketing
at all costs – sometimes at the cost of their own success. That’s why she wrote,
“Testosterone-Free Marketing: The Yin and Yang of Marketing for Women,” newly
released by Personal Transformation Press.
Says Michaels, “I’ve coached
over a thousand men and women in building and strengthening their marketing
efforts, and what’s really stood out is how women have a completely different
take on marketing from men. They actually try to avoid it altogether, and focus
only on delivering the product or service they enjoy.
“This approach
doesn’t work if your goal is to make money! In ‘Testosterone-Free Marketing’ I
share proven techniques for women who want to succeed by marketing their
businesses their way.”
According to Michaels, the idea is for women to
have a balance of ‘Yang and Yin’ energy – Chinese attributes she ascribes to
masculine and feminine business qualities. She says the Yang approach used by
men shows in the way they’re driven by projecting outward – as well as the
actions they’re willing to take to achieve results.
“Men are more likely
to ‘put themselves out there’ and ask for what they want, and they handle
rejection better,” explains Michaels. “They often need improvement in the ‘yin’
or ‘soft skills’ that women excel at – but that doesn’t impede their success.
Traditional marketing initiatives favor this approach, which is uncomfortable
for women.”
Why? Michaels says that, “Yin-leaning women tend to wait to
be noticed. They become frustrated when they aren’t and upset when they feel
rejected. Women are great at soft skills and relationship building, but many
lose sight of the actions that drive success. Millions intentionally stay busy
with work that’s within their comfort zone and avoid simple business activities
that add up to greater success.”
To be successful in business, Michaels
asserts that women need a balance of both Yin and Yang, and that she can assist
women in achieving that goal.
For more information on Michaels or about
her new “Testosterone-Free Marketing” book, visit www.MarketingForHer.com.
While there, visitors can sign up for free marketing tips and take advantage of
other resources. To arrange an interview with Michaels, contact Tracey Paradiso
at e-mail protected from spam bots.
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Source : http://www.prweb.com/releases/2005/5/prweb240616.htm