Networking 101: Who the Heck Will Give You Referrals?
Expert Points Out Who You Can Tap, and Why
Upland, CA (PRWEB) April 18, 2005 -- You're a businessperson and you need
business. Advertising and marketing cost time and money you don't have. You've
heard that referrals others give you can work as effectively, or even better. So
how do you sign up for some of these free and believable referrals? Well, the
first thing to realize is that they are not for sale. The second – that they are
all around you if you know where to look.
In an effort to shed light on
the subject he knows best, Dr. Ivan Misner, CEO of BNI, the world's largest
referral networking firm and author of many books on the subject, has recently
published a list of the types of people most of us can consider viable targets
for referral help:
1) People in your contact sphere – a
group of businesses or professions that complement rather than compete with each
other. It's a sure thing: if you put a caterer, a florist, an entertainer, a
printer, and a photographer in the same room, you couldn’t stop them from doing
business.
2) Satisfied clients – having firsthand
experience with your products of services, they are believers and can
communicate convincing testimonials.
3) People whose
business benefits from yours – nobody stands to gain more than those who get
more business when you get more business. If you sell workbooks, the printer who
prints them for you benefits when you do.
4) Others with
whom you do business – perhaps your business has nothing to do with dentistry or
hairstyling or automobiles, but every day you do business with dentists,
hairstylists, and auto mechanics. By contributing to the success of their
business, you gain their goodwill; to keep you as a customer, they’re inclined
to help you secure customers of your own.
“It's amazing every time,”
Misner says, “when I see people react to this kind of list. You see them paging
through their mental Rolodexes and immediately finding prospective
help.”
BNI (www.bni.com)
is a referral networking organization, which at last count had over 3,600
individual chapters in 22 countries worldwide. BNI’s Founder & CEO, Dr. Ivan
Misner is the author of several book's including the NY Times best-seller,
Masters of Networking, (www.MastersofNetworking.com) and the recently released #1
best-seller, Masters of Success (www.MastersofSuccess.biz).
Contact:
Michael
Drew
850-747-8188
e-mail protected from spam bots
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Source : http://www.prweb.com/releases/2005/4/prweb198757.htm