Keep Them Coming Back for More: How to Gain and Keep Customer Loyalty
How often do you go to the store and pass on new products because you always only buy one particular brand? Or, do you only drive one make of car because that’s the only type of car your father ever drove? Chances are, this is not the case with you. You’re more likely to base your decisions on need or cost rather than brand. Realize that you’re not alone. Today’s consumers are becoming increasingly less loyal to brands.
Pleasant Hill, CA (PRWEB) May 5, 2005 -- How often do you go to the store and
pass on new products because you always only buy one particular brand? Or, do
you only drive one make of car because that’s the only type of car your father
ever drove? Chances are, this is not the case with you. You’re more likely to
base your decisions on need or cost rather than brand. Realize that you’re not
alone. Today’s consumers are becoming increasingly less loyal to
brands.
So if your company has a particular product or service, how can
you gain some of that customer loyalty back? Strategic marketing consultant
Dennis Flynn helps business leaders identify the branding challenges of tomorrow
and shows them how to leave a lasting impression and stay in the game. In his
book, Brand Clout: Maintaining Relevance and Profitability Amidst Constant
Change (Cameo Publications, $17.95, ISBN 0-9744149-5-6), Flynn offers “the ten
rules of continuous relevance,” which will help business leaders make the
necessary changes to move their brands to the top of the pile and gain customer
loyalty.
According to Flynn, to gain and keep customer loyalty, you need
to “think outside the brand.” You can do this by focusing on customers’ needs
and then delivering what they want. Flynn has helped many major companies become
leaders in their industry by utilizing the Sonar® Model, a template for
strategic thinking. It enables companies to 1) evaluate and reconfigure assets
for more powerful business outcomes; 2) develop new perspectives on existing and
upcoming alliance opportunities; 3) create increased leverage of brand options
for competitive advantage; and 4) create a process for evaluating and
identifying technologies that are and will be critical in achieving competitive
advantage.
To gain top of mind relevance and to keep customers coming
back, plan your strategy of how you can make your business or product stand out
from the competition. You will be able to create a lasting impression that will
keep them coming back to you for more.
Dennis Flynn is a consultant and
founder of The Sonar Group, a strategic consulting firm. The Sonar Group is
dedicated to helping CEOs and their leadership teams refine, revitalize, and
refocus their organizations by concentrating on business and brand modeling and
strategy to successfully compete for the future.
For more information, a
review copy of Brand Clout: Maintaining Relevance and Profitability Amidst
Constant Change, or an interview with the author, please call 866-372-2636 or
send an email to e-mail protected from spam bots.
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Source : http://www.prweb.com/releases/2005/5/prweb236311.htm