Is Your Website Too Self-Centered?
New Book Explains How to Analyze it Quickly
New York, NY (PRWEB) 13, 2005 -- If you talk to much about yourself on your
website, your online visitors will click away - never stopping to take the
action that you want them to take.
But it's easy to fix. A new book
quickly gaining speed on the bestsellers lists explains a unique tool called the
WeWe Calculator WEWE Calculator
that shows just how customer-centered” your website is. The test compares the
number of customer-oriented words in your site (you, your, etc.) to the number
of self or company-referential words (we, our, I, me,
etc).
“There wasn't a
tool you could use to evaluate your site with respect to customer focus, so we
invented one ourselves,” says Bryan Eisenberg, who
co-authored the new book "Call To Action" with his brother Jeffrey.
“It's proven very useful to the website owners that we help in our
business.”
According to the Eisenbergs, online
visitors can tell where your focus is, just by the words you use. If you talk to
your prospects about their wants and needs - and how you'll to satisfy them -
they'll stick around longer. Obviously, using the words “you” and “your” goes
hand-in-hand with this.
But if you're rambling on and on about yourself,
using words like “my” or “we” or “our” repeatedly, you’re like the self-centered
guest at a party. People will flee from you as quickly as they can.
“That's where the WeWe Test comes in,” says Bryan Eisenberg. “It's
obviously not a perfect tool. There are lots of other variables. But even having
a rough idea about how “customer-centered” your site is and then tweaking your
words even a little bit can improve your sales dramatically.”
Bryan Eisenberg and Jeffrey
Eisenberg are co-founders of Future Now, Inc., a
marketing boutique focused on helping clients convert their website's traffic
into leads, customers and sales by applying Persuasion Architecture,
copywriting, usability and web analytics to design, redesign and optimize
websites and other online marketing efforts. Future Now, Inc. (http://www.futurenowinc.com) has helped clients such as Dell,
GE Volvo, Overstock & Disney.
Contact:
Bryan Eisenberg or Jeffrey
Eisenberg
877-643-7244
http://www.calltoactionbook.com/
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Source : http://www.prweb.com/releases/2005/5/prweb239140.htm