New Book Asks, "How Relevant is Your Website?"
The More Relevant it is, the More Sales You Make
New York, NY (PRWEB) May 26, 2005 -- "Know your customer". Every business
owner knows how important it is. It's especially true online, where people can
click away in a heartbeat.
In "Call To Action," a book hitting best
sellers list everywhere, co-authors Bryan and Jeffrey
Eisenberg explain that website owners must make their sites relevant to
their customers. If they don’t know what will make their customers buy or click
right now, the customer is gone forever...taking the sale with them.
So
what can someone do to make their site more relevant? First, website owners
should study keywords and related phrases on all the major search engines. They
should seek to learn exactly what millions of web surfers are looking for when
it comes to their own products and services.
"Website owners should place
those specific keywords and related phrases in highly visible places on their
landing page," explains Bryan Eisenberg. "When
a web visitor gets to the website, they’ll recognize these terms quickly and say
to themselves, "Yes, I must be the right place."
Here's an even more
effective strategy. If web visitors come to a site via different keywords, the
website owner can send them to different landing pages. The copy on each landing
page should feature prominently the specific keyword entered into the search
engine by that individual web visitor.
But it's not enough for web
visitors to think a site is relevant based on keywords alone. Website owners
should reinforce the idea throughout the copy. They should remind the web
visitor over and over why they came to the site in the first place, leading them
all the way to the final order button.
Bryan Eisenberg and Jeffrey
Eisenberg are co-founders of Future Now, Inc., a
marketing boutique focused on helping clients convert their website's traffic
into leads, customers and sales by applying Persuasion Architecture,
copywriting, usability and web analytics to design, redesign and optimize
websites and other online marketing efforts. Future Now, Inc. has helped
clients such as Dell, GE Volvo, Overstock & Disney.
Contact:
Bryan
Eisenberg or Jeffrey Eisenberg
http://www.futurenowinc.com
877-643-7244
http://www.calltoactionbook.com/
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Source : http://www.prweb.com/releases/2005/5/prweb242618.htm