Communicate Credibly to Grow Your Company and Save Money in the Process
Chances are you probably can’t gauge how much money and lost revenue poor communication has cost your company over the past year. But it’s likely more than you can afford. Keeping up an adequate level of credible communication on an ongoing basis is one of the cornerstones for avoiding “strategic gridlock” – the persistent organizational problems that pile up and grind progress to a halt.
Glen Rock, NJ (PRWEB) April 28, 2005 -- Chances are you probably can’t gauge
how much money and lost revenue poor communication has cost your company over
the past year. But it’s likely more than you can afford. Keeping up an adequate
level of credible communication on an ongoing basis is one of the cornerstones
for avoiding “strategic gridlock” – the persistent organizational problems that
pile up and grind progress to a halt. And when you avoid strategic gridlock, you
also avoid losing money to those challenges that seem to never go away.
Author and business performance expert Pamela S. Harper advises, “To
accelerate progress toward a company’s key objectives, leaders must do more than
transmit information. They must communicate credibly.”
In her book,
Preventing Strategic Gridlock®: Leading Over, Under, & Around Organizational
Jams to Achieve High Performance Results (Cameo Publications, $19.95, ISBN
0-9715739-4-8), Harper shows business leaders how to avoid the hidden roadblocks
that could lead to strategic gridlock, resulting in poor communication. As
Harper explains, business leaders can prevent strategic gridlock when they fully
consider all six of the guidelines and principles of organizational reality,
which are represented by the acronym U.N.L.O.C.K.® That is, business leaders
need to Understand the full challenge, Negotiate buy-in of key stakeholders,
Locate cultural advancers and blockers, Organize relevant goals, priorities, and
action plans, Communicate credibly, and Keep adjusting.
One very
important step of this process is communicating credibly. Realize that there’s a
big difference between transmitting information and communicating credibly. To
communicate credibly and grow your company, you need to meet the needs of
employees, customers, suppliers and other stakeholders. One of those needs is
consistency. Do you “walk the talk”? To be considered credible, people must
perceive that a policy is consistent with what really happens on a daily basis.
You have to target your message to your audience. Also, studies show that people
need multiple exposures to messages in order to digest them.
When you
communicate credibly to your employees, customers, suppliers, and everyone else,
people will be more comfortable providing you with the feedback you need to grow
your company. Credible communication also saves money that could have been lost
due to misunderstandings and a lack of trust.
Pamela S. Harper helps
business leaders transform their strategies into high performance results by
identifying seven roadblocks that stall success and the keys to unlock them.
Founder and President of Business Advancement, Inc., Pam bases her in-depth
knowledge of the impact of organizational issues on her twenty years of internal
and external consulting to leaders of entrepreneurial, middle market, and
Fortune 500 companies.
For more information or a review copy of
Preventing Strategic Gridlock®: Leading Over, Under & Around Organizational
Jams to Achieve High Performance Results, please call 866-372-2636 or send an
email to e-mail protected from spam bots.
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Source : http://www.prweb.com/releases/2005/4/prweb233729.htm