CEOs and Entrepreneurs Find Answers in Ground-breaking Business Growth Book.
What are your customers really thinking? How do their thoughts affect your sales? How can you close more sales? Which marketing method should you use? These questions, asked by every CEO and entrepreneur, are answered in Kristin Zhivago’s breakthrough business book, Rivers of Revenue.
Jamestown, RI (PRWEB) April 21, 2005 - All company leaders struggle to market
and sell their products successfully. As they do so, they have many questions.
Rivers of Revenue, written by a Kristin Zhivago, a 35-year marketing veteran,
answers these burning questions, in a new and refreshing way. The book has been
praised by readers and reviewers as containing new revenue-increasing
perspectives and processes, while being easy to read.
Questions the book
answers include:
--How can I avoid getting blind-sided by rapid changes in
my market or industry?
--How can I find out what my customers really
want?
--What do customers say about us when we're not in the room?
--How
can I get my customer's attention?
--How can I close more sales?
--How
can I beat my competition?
--Which marketing method should I use?
--What
should my messages say?
--How can I stop the battles between marketing,
sales and I.T.-once and for all?
--What should my brand be?
--How do I
manage and improve it?
--What price should I charge?
"People who
start companies or who rise up through the ranks to become CEO usually
specialize in a particular aspect of business," say Zhivago says. "Those who
don't come from a sales or marketing background are at a distinct disadvantage.
Successful marketing and selling is not something you pick up overnight. Lessons
are learned over time, and each situation is different. What worked for one type
of product or service won't work for another. So often we see a CEO hire a
marketing person because of their success at another company or in another
industry, only to find that the lessons that person learned in their previous
situation aren't transferable. Rivers of Revenue is designed to give any
business owner the tools needed to find the right course of action, quickly and
efficiently."
Ironically, getting the answers to the toughest marketing
and selling questions requires that you interview the very people you're trying
to sell to. "People are actually happy to tell you what they want from you and
how they want you to sell to them," Zhivago says. "But you have to ask them
correctly. For example, you can't sell during an interview call. The minute you
stop interviewing and start selling, they will stop wanting to help you. They
will become recalcitrant buyer. They will clam up."
Rivers of Revenue
teaches interviewing techniques that Zhivago has perfected while conducting
thousands of customer interviews for her clients. "The information you glean
from these interviews sets the foundation for your marketing and selling
strategies" she says. "The rest of the book explains how to take that
information and turn it into new revenue streams. It helps you understand how to
build a company that consistently and profitably keeps its promises to
customers. Keeping that promise is the essence of your brand."
Wayne
Hurlbert, writing in his blog (http://www.blogbusinessworld.blogspot.com), says that "Kristin
Zhivago teaches, in easy-to-understand step-by-step lessons, how to find what
your customers want and need in the way of products, services, and customer
support. Your customers will enjoy buying from you, as a person who supports
them in their goals. As a result, the Rivers of Revenue will flow freely for
everyone."
David Jackson is president of David Jackson Remodeling, a
full-service remodeling company in south central Kentucky, says "Rivers of
Revenue" has given him "336 pages of intelligent, usable, realistic, pertinent
information."
The book's author, revenue generation coach Kristin
Zhivago, is known as an expert on customer behavior. For 35 years, Zhivago has
been helping company owners increase their revenues in the world's toughest,
fastest-moving markets. As a monthly columnist and contributor to business
publications since 1985, she has authored hundreds of articles and is a
worldwide speaker on the subject of successful and ethical revenue generation.
She founded Zhivago Marketing Partners, Inc. in Silicon Valley in 1979, and
moved to a waterfront location in Rhode Island in 1996. She is the editor of the
Revenue Journal, a blog for CEOs and small business owners (http://www.revenuejournal.com).
With a five-star review
rating on Amazon.com, Rivers of Revenue is published by Smokin' Donut Books and
is currently available at http://www.RiversOfRevenueBook.com and Amazon.com. The
hardcover book retails for $24.95 and is 336 pages. ISBN #0974917915. For more
information or to schedule an interview with Kristin Zhivago, contact Smokin'
Donut Books at 877-474-8738 or e-mail protected from spam bots.
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Source : http://www.prweb.com/releases/2005/4/prweb223690.htm