Change Magic - the New Book from Peter Freeth is the Antidote to Management Gurus, Business Theory and Culture Change Models
Peter Freeth's new book, Change Magic, is the antidote to traditional corporate change, offering a new and unique view of the business world that will help you to practically evolve your organization to meet the challenges it faces. Change Magic is available now from all good bookstores, worldwide.
(PRWEB) May 5, 2005 -- Corporate change has become an epidemic, with gurus
coming up with new ways to create the perfect organization and organizations
running to catch up with the pace of change in the world.
Managers and
leaders feel under pressure to implement the latest business model, hoping that
this time they'll find the right formula for success. Yet there's a simple
reason why these formulas will never work, and Peter Freeth provides the
solution in Change Magic.
All of these habits and re-engineering manuals
have an obvious flaw - they tell you what you're doing wrong but not how to put
it right. Change Magic is based, not on theory but on practical experience in
the real corporate environment.
Change Magic is a book and methodology
based on many years of practical research and application within organizations
ranging from large multinationals to SMEs, and it works because it concentrates
on the one constant in all organizations: people.
Change Magic even has
an interactive chapter at www.changemagic.com which has two tools that are innovative
and absolutely unique - The Brain Fairies and The Unsticker.
Both are
interactive tools which you can use in everyday problem solving. Sending a
problem to The Brain Fairies gets you a personal response from Peter Freeth,
whilst The Unsticker interacts with your problem through a series of purposeful
questions. Many visitors report that after just a few questions, they can't
remember what their problem was!
Peter Freeth has worked in the corporate
environment for 20 years and is now a leading business coach and respected
author. His unique view of corporate change is not based on which model is right
or wrong but instead on the processes of natural evolution and systemic change.
His approach is uniquely refreshing because it doesn't dictate what you should
be doing, instead supporting you in doing what you already know is right for
your business.
In a recent survey, organizations were asked how they were
able to adapt to business change. Whilst 49% said that this capability is
important to them, only 8% rated their performance very well. Clearly, there is
a need in the business community for practical tools - which are thin on the
ground in traditional management books which tell you what to do but not how to
do it.
Change Magic doesn't prescribe what you should be doing; instead
it gives you the support and the tools to harness the natural momentum of change
and to direct it in a purposeful way. Right now, everyone in your organization
is changing. They don't need help changing, what they need is a direction for
that natural change.
Change Magic draws on and integrates three main
areas of knowledge; Darwin's theory of evolution by natural selection, NLP's
systemic change toolkit and Peter Freeth's own 20 years of experience in a fast
changing and politically driven corporate environment.
About the
author
Peter Freeth is a leading business coach, working both within the UK
and internationally with clients in all market sectors. He has published a
number of other books relating to leadership, problem solving and learning and
continues to explore and develop practical solutions to the every day problems
of business people.
Reviews
“A refreshingly different and effective
approach to organizational change. A must read for anyone involved in
consultancy, HR or change management”
- Michael Beale, International trainer
and business coach
"Effective, efficient and easy organizational change –
without even noticing that you were ‘doing’ it? Now that’s magic! Freeth has
replaced Drucker, Peters, Covey et al as the ‘must read’ for anyone wanting to
perform business magic"
- David Nicoll, Consultancy Director
Change
Magic is available now
ISBN 0954574826
£19.99
www.changemagic.com
www.ciauk.com/changemagic.htm
0870 1620802
+44 870
1620802
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Source : http://www.prweb.com/releases/2005/5/prweb236169.htm