Business Owners Who Struggle to Speak Out Can Learn to Be Their Own Best Advocates
Based on the book, Break Through the Noise, an innovative class will teach new tools to transform technical skills into marketing talent
Walnut Creek, CA (PRWEB) April 15, 2005 -- Over 800,000 new small businesses
are created each year, according to the Small Business Administration. However,
statistics also show only a few of them will ever reach their full potential. A
crucial factor in the success of a company is its marketing strategy, and
according to Break Through the Noise author Elisa Southard, the best person to
promote a company is its leader.
Simply stated, businesses are more
likely to succeed when owners are able to translate their passion for their
company into a marketing message that sells their products and services. Often
this takes a bit of coaching, so Southard now teaches classes based on Break
Through the Noise to help business owners understand the marketing assets of
their company and show them innovative ways to personally deliver their message
to clients and customers every day.
On May 11, 2005 small business owners
in the San Francisco Bay Area will have an opportunity to hone their innate
marketing skills in a seminar sponsored by the Learning Annex, a premier
producer of seminars throughout the United States and Canada. Conducted by
Southard, who is also a former president of the Walnut Creek Chamber of Commerce
and developer of the Break Through the Noise personal marketing and public
relations tools, this seminar gives business owners the tools to:
•address
stress points of everyday marketing situations
•concentrate on what you can
control
•get going if you are struggling or stalled
The Break Through
the Noise marketing concept is popular with leaders in the fast paced business
environment of Northern California where Southard researched her book. “Whether
sole proprietor or CEO, business owners dealing with the bombardment of
day-to-day issues get blindsided by marketing. They don’t have the luxury to say
‘oops’ if their message doesn’t communicate. Professionals need to be able to
promote themselves under stress and in a way that fits their personal style,”
says Dr. Ann Blackburn, facilitator of the East Bay chapter of the Women’s
President Organization, whose members experienced the Break Through the Noise
workshop at their March 11th retreat.
Best selling author Jack Canfield,
co-creator of the Chicken Soup for the Soul series, adds, "With the Break
Through the Noise tools, you'll be confident of what to say, when to say it and
have fun doing it." This upcoming seminar will help business owners and CEOs
take full advantage of the best business resource they ever
underutilized…themselves.
To learn more about being your own best
advocate, visit http://BreakThroughTheNoise.com. To sign up for the seminar
with a courtesy discount, logon to http://www.learningannex.com/search.taf?ccode=SF755.
Southard is accredited by the Public Relations Society of America, and
author of Break Through the Noise, 9 Tools To Propel Your Marketing Message. Her
teammate, The Learning Annex, is committed to impacting and improving the
quality of people’s lives through powerful, practical, and insightful classes,
workshops, seminars and events. Workshop available throughout the United States
by arrangement with author.
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Source : http://www.prweb.com/releases/2005/4/prweb228027.htm