Attention Authors: Here’s How to Sabotage Your Book Marketing Efforts
So you’ve published a book. Now what? Most authors sit back and wait for the books to fly off the shelf and the royalty checks to come pouring in. When that doesn’t happen, they give up on their idea and write a new one, only to repeat the same unsuccessful process.
Hilton Head Island, SC (PRWEB) May 12, 2005 -- So you’ve published a book.
Now what? Most authors sit back and wait for the books to fly off the shelf and
the royalty checks to come pouring in. When that doesn’t happen, they give up on
their idea and write a new one, only to repeat the same unsuccessful process.
Regardless of whether you’ve self-published or gone with a traditional
publisher, marketing your book is your responsibility, so you need to start your
book promotion activity as soon as possible. One important step that comes
immediately before any book promotion activity can take place is writing your
promotional materials and assembling your book’s press kit. At this point, you
need to know not only what to do, but also what not to do to be successful.
Former media professional and Master Writing Coach™ Dawn Josephson
reveals the secrets of what not to do when promoting your book as well as
real-life samples of what powerful promotional pieces look like and insider
secrets on how to write each piece like a promotional pro in her book, Putting
It On Paper: The Ground Rules for Creating Promotional Pieces Like the Pros
(Ground Rules Press, $19.95, ISBN 0-9744966-1-8).
Josephson has
interviewed buyers from major bookstore chains, distribution houses, and top
book reviewers, so she knows exactly what decision makers don’t want to see in a
book press kit. Some of the most common mistakes authors make with their book’s
press kit include sending a kit without a cover letter, not customizing their
cover letter, creating a press release that’s a blatant advertisement that
doesn’t give any newsworthy information, and not updating the materials in the
press kit on a regular basis.
When you avoid the
common mistakes many authors make and you follow the advice and templates
Josephson provides, you will be armed with the secrets and strategies to
successfully promote your book, and you’ll no longer have to worry about
sabotaging your marketing efforts.
Dawn Josephson is a professional
speaker, internationally acclaimed author, and the Master Writing Coach™. She
empowers leaders to master the printed word for enhanced credibility,
positioning, and profits. For more information or a review copy of Putting It On
Paper: The Ground Rules for Creating Promotional Pieces that Sell Books or to
interview Dawn, please call 866-372-2636 or send an email to e-mail protected
from spam bots.
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Source : http://www.prweb.com/releases/2005/5/prweb238949.htm