“Only in Houston” Web Site Makes the Case to Keep Creative Dollars in Houston
Schipul – The Web Marketing Company’s Proprietary Tendenci® Software Powers ‘Only in Houston’ Communications
Houston, TX (PRWEB via PR Web
Direct) May 19, 2005 -- Schipul – The Web Marketing Company, in conjunction
with the Houston Advertising Federation and the Houston production
community, has launched a Web site to attract business to Houston and keep
business in Houston by showcasing the professional and creative talents of the
people who work and live here. The Web site, www.onlyinhouston.com, is
the first phase of a multi-media campaign.
“We’re seeking to
promote the creative forces found only in Houston so that businesses will be
drawn to the powerful services we offer,” said Lou Congelio, principal of STANANDLOU Advertising, who is spearheading the initiative. “I
know of no other city in America that is as passionate, innovative and eclectic
than Houston. Now, it’s time to tell the world.”
Only in Houston is an
attempt to communicate the viability of Houston as a first resource for local
businesses seeking design, production, advertising, marketing and public
relations services. Congelio encourages the city to become part of this movement
and believes Houston’s economy has much to gain.
Congelio’s thoughts are
echoed by Richard Florida, author of the 2002 award-winning book, The Rise of the Creative Class: And How it's Transforming Work,
Leisure, Community, and Everyday Life. Florida’s Creativity Index is a mix
of four equally weighted factors: the creative class share of the workforce,
high-tech industry, innovation and diversity. Houston ranks
seventh with a Creativity Index of 980, while San Francisco ranks first with
a Creativity Index of 1057.
Houston ranks ahead of Washington, D.C., New
York and Minneapolis.
Florida attributes the Creativity Index as a
baseline indicator of a region’s overall standing in the creative economy, and
he offers it as a barometer of a region’s longer run economic
potential.
“Our goal is to encourage the Houston community to spend their
creative dollars ‘only in Houston,’ and contribute to our city’s economic
growth,” Congelio said. We back that up with the Web site, which ultimately will
provide a one-stop source for locating Houston creative talent. There is no
reason to look beyond Houston.”
The site is powered by Schipul – The Web
Marketing Company’s propriety Tendenci® Membership Management Software.
The Web site
features video, print and Web galleries that showcase local creative talent, as
well as an online creative directory that will help site users locate creative
talent resources in Houston.
“The Schipul team is proud to be a part of
the ‘Only in Houston’ movement,” said Ed Schipul, president and CEO of Schipul –
The Web Marketing Company. “Our Tendenci software is home-grown, and we
certainly are thankful for our Houston clients. Tendenci was designed to help
empower organizational leaders and members to take an active role in delivering
Web site content. With Tendenci’s content management and search engine
capabilities, talent is truly united on the Web.”
Only in Houston
committees include education, alliances, video, print and Web, government,
media, American Federation of Television and Radio Artists/Screen Actors Guild,
celebrity endorsements and the film festival.
To learn more about Only
in Houston, or to post a business directory listing, contact Lou Congelio at
713-683-8000 or e-mail protected from spam bots. For information about Schipul’s
Tendenci® Membership Management
Software, contact Schipul Communications Director Kelly Papinchak at e-mail
protected from spam bots or 281-497-6567 Ext. 508, or visit www.tendenci.com.
About
Schipul – The Web Marketing Company
Schipul – The Web Marketing Company
developed and builds on the Tendenci® association management software. Schipul
is based in Houston, and provides marketing services on the Internet to a
variety of service industries in local, national and international markets.
Schipul’s clients include Clear Channel Exhibits, National Pharmacy Technician
Association, The Children’s Fund, Wolff Companies and DPK Public Relations.
Additional information about Schipul is available at www.schipul.com and www.tendenci.com.
MEDIA
CONTACTS
Only in Houston -
Lou Congelio
713-683-8000
e-mail protected from spam bots
Schipul
Kelly Papinchak
281-497-6567 ext.
508
e-mail protected from spam bots
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Source : http://www.prweb.com/releases/2005/5/prweb242518.htm