MGSE Introduces the US Market Entry Newsletter: Innovative Marketing Strategies for UK, US and European Companies and International Trade Organizations
The US Market Entry Newsletter is designed for international trade and marketing professionals. It focuses on marketing strategies and tactics for small and medium size enterprises (SMEs) in the UK, US and Europe who want to achieve successful US market entry.
Santa Monica, CA (PRWEB) May 23, 2005 -- Stephen Esbin, co-founder of MGSE,
announced the release of its first issue of The US Market Entry Newsletter.
MGSE, an international marketing firm, works with companies in the US, UK and
Europe who desire to introduce their products and services to the US market. It
specializes in market evaluations, facilitates market entry, and provides
on-going marketing management services.
Citing the need for an
informative publication designed for international trade professionals who work
with SMEs (small and medium size enterprises), Mr. Esbin says, “It is difficult
for overseas companies to find an entrepreneurial marketing services company
that specializes in working with SMEs who want to enter the US market.” The
newsletter provides key marketing insights and tactics designed to give overseas
companies a competitive edge in their approach to the US market.
Esbin
adds, “Our newsletter shares the insights about what others are thinking and
needed to know about the US. Successful US market entry is a complex undertaking
and while many companies start with international trade organizations, genuine
long-term efforts require the services of entrepreneurial marketing firms.”
As an example, the typical first step for an SME is to work through
government sponsored international trade organizations. Mr. Esbin points out,
“These government entities are the critical first link in the process for an
SME. As public sector entities, their primary mission covers elements in the
initial exploratory phase. Government sector entities are not responsible for
the preparation and delivery of strategic marketing plans and on-going
services.”
The US Market Entry Newsletter contains a Special Focus
section on Sector Trends and takes a close up look at niche marketing,
distribution, co-branding, positioning, e-commerce, and demographics that become
the cornerstone of a marketing plan. The newsletter recommends overseas
companies select a US based marketing firm early on in order to establish
long-term networks and valuable business relationships that position the
companies as committed to US market operations.
The US Market Entry
Newsletter is available for free at the MGSE web site.
MGSE, founded in
1999, is based in Santa Monica, California and is a member of the British
American Business Council Los Angeles. The firm, which specializes in developing
marketplace evaluations and facilitates market entry, works with small and
medium size enterprises in the US, UK and Europe who desire to introduce their
products and services to the US market. Key US market entry services include
marketing, operations management, strategic planning, opportunity assessments,
demographic profiling, brand development, identifying market niches, and
creating new revenue streams. For more information, contact Stephen Esbin at
e-mail protected from spam bots or visit http://www.mgse.us.
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Source : http://www.prweb.com/releases/2005/5/prweb242772.htm