AdCracker.com Releases 2005 Action Report: Top 10 Trends among Marketers to Maximize ROI
AdCracker.com conducts an annual survey of over 18,000 subscribers and AdCracker CD users to identify ways marketers are getting more ka-boom from their budgets. The results are published in an Action Report that identifies the top 10 most creative and practical marketing practices.
San Clemente, CA (PRWEB) May 19, 2005 -- AdCracker.com has released its
annual Action Report featuring 10 ways marketers are boosting sales, using both
simple and creative practices to improve return on investment.
The Action
Report is based on a survey of AdCracker.com’s 18,000 subscribers and CD users,
chiefly marketing and advertising professionals worldwide.
“We look for
insights, whispered themes in the responses,” said Steve McNamara, AdCracker’s
Creative Director. “Then we blend those themes with our own experiences. This
year’s Report, for instance, includes examples from small retailers, regional
manufacturers, and multinationals such as Citibank.”
“The two major
themes that emerged from the survey were, one, innovation, and two, a somewhat
surprising return to dm basics,” said Mr. McNamara.
“We found marketing
directors looking for symbiotic partners to share costs on joint promotions,”
according to McNamara. “At the same time, respondents talked about the need to
execute on fundamentals, with compelling offers and reliable follow-through on
sales leads.”
The Action Report is written in a clear, “How to” style.
Recommendations include:
- Budget based on the lifetime value of the
customer.
- Define and reflect the brand in direct marketing
communications.
- Optimize your Web site to support your direct response
ads.
The AdCracker.com 2005 Action Report is included with the purchase
of AdCracker CD and AdCracker Client Access.
For a free Executive
version, or more information, contact Steve McNamara or visit www.AdCracker.com.
About AdCracker:
AdCracker
publishes AdCracker.com and AdCracker.CD, two interactive tools used by
marketing and advertising pros for creative inspiration, training, and campaign
development.
AdCracker on CD features hundreds of brand and direct
response ads, over 130 TV commercials and video clips, as well as an IdeaMachine
to trigger creative concepts. AdCracker CD is at work daily on PCs and Macs in
over 100 countries.
About Steve McNamara
Steve is the Creative
Director at McNamaraCreative.com. He was previously a CD at J. Walter Thompson
Advertising where he worked on campaigns for IBM, Rolex, and Citibank.
Steve has also worked on the client side as a Creative Director at
Capital One, the largest direct marketer, and one of the largest brand
advertisers, in the United States.
Contact:
Steve McNamara, Creative
Director
Go directly to the free 2005 Action Report:
http://www.adcracker.com/press/ActionReport2005.htm
AdCracker.com:
http://www.adcracker.com/
McNamaraCreative.com:
http://www.mcnamaracreative.com/
Phone: 888 559
6535
Email: e-mail protected from spam bots
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Source : http://www.prweb.com/releases/2005/5/prweb241768.htm