"The Apprentice" Season Two Winner Kelly Perdew Signs on With U.S. Department of Defense to Promote "Today's Military" in Television Ads
Kelly Perdew, the winner of "The Apprentice" season two and Owner's Representative and Executive Vice President of "Trump Ice," announced today he is participating in an advertising and marketing campaign with the United States Department of Defense to promote "Today's Military."
Los Angeles, CA (PRWEB via PR Web
Direct) May 25, 2005 -- Kelly Perdew, the winner of "The Apprentice" season
two and Owner's Representative and Executive Vice President of "Trump Ice,"
announced today he is participating in an advertising and marketing campaign
with the United States Department of Defense to promote "Today's Military."
The first television spot to feature Kelly, a graduate of the United
States Military Academy at West Point and former U.S. military intelligence
officer, aired during the "Apprentice" finale on May 19th and will continue to
air in selected markets in the following week. Additionally, Kelly will be
featured in a web-based banner campaign and will conduct personal appearances in
support of Today's Military. The focus of the advertisement, which is sponsored
by the D.o.D's Joint Advertising and Marketing Research & Studies (JAMRS)
program, is designed to promote the concept that skills learned in the Armed
Forces are easily transferred into the business world.
"I have always
been proud of my military heritage and have spoken at length about my experience
in the Army and about how it helped me win 'The Apprentice,'" said Perdew. "It's
all about keeping cool while under fire...or I should say in case 'You're Fired'
in this instance."
Kelly Perdew served as a military intelligence
officer in the U.S. Army and successfully completed both Airborne and Ranger
training. He holds a BS degree from the United States Military Academy, West
Point.
JAMRS is an official Department of Defense program for joint
marketing communications and market research & studies. JAMRS public
programs help broaden people's understanding of Military Service as a career
option, while JAMRS internal government programs help bolster the effectiveness
of all the Services' recruiting and retention efforts. For more on JAMRS
programs, visit www.jamrs.org.
Kelly Perdew is best known as the winner of NBC's The Apprentice II,
Donald Trump's popular reality television show. Since winning and becoming "The
Apprentice," Kelly has been named Executive Vice President of Trump Ice and
additionally Kelly has been assigned several projects for the Trump
Organization, including 40 Wall Street and Trump Tower Tampa. Prior to winning
"The Apprentice" Kelly held multiple Chairman and CEO positions, however
recently Kelly has moved into advisory and Board of Director positions with his
other business ventures, Motorpride.com and CoreObjects Software.
For
more information about Kelly Perdew contact:
Brian McWilliams
Account
Executive
LCO - Levine Communications Office
310-300-0950 x236
e-mail
protected from spam bots
Dawn Miller
Vice President
LCO - Levine
Communications Office
310-300-0950 x231
e-mail protected from spam bots
For more information about the JAMRS program contact:
Althea
Haigh
Mullen
978-468-8931
e-mail protected from spam bots
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Source : http://www.prweb.com/releases/2005/5/prweb244751.htm