New CommPros Group Helps Growing Technology Companies Tackle Marketing Investment Challenge
One of the biggest challenges facing Silicon Valley corporate leaders today – how to leverage their marketing investment – is being addressed by a new marketing services firm, CommPros Group, Inc. Founded by Gary M. Katz, APR, and a team of seasoned marketing professionals, CommPros Group leverages the emerging discipline of marketing operations to ensure that its clients’ marketing investments pay off, are cost effective and keep working over time. To celebrate the launch of the company and website at www.commprosgroup.com, CommPros Group is offering a free white paper on marketing operations at commprosgroup.com/PDF/MarketingOpsWhitePaper.pdf.
(PRWEB) May 20, 2005 -- One of the biggest challenges facing Silicon Valley
corporate leaders today – how to leverage their marketing investment – is being
addressed by a new marketing services firm, CommPros Group, Inc. Founded by Gary
M. Katz, APR, and a team of seasoned marketing professionals, CommPros Group
leverages the emerging discipline of marketing operations to ensure that its
clients’ marketing investments pay off, are cost effective and keep working over
time.
To celebrate the launch of the company and website at www.commprosgroup.com,
CommPros Group is offering a free white paper on marketing operations at http://www.commprosgroup.com/PDF/MarketingOpsWhitePaper.pdf.
CommPros
Group CEO Gary Katz was most recently director of communications for Shoreline
Communications, where he worked closely with the VP of marketing to rebrand the
company as ShoreTel in 2004. According to Katz, marketing operations bolsters
marketing strategy with proven processes and metrics. It produces consistent
results and propagates best practices in corporate marketing organizations.
While many of today’s leading companies have already integrated marketing
operations into their organizations, this new discipline has eluded most
small-to-midsize businesses.
“Today’s marketing organizations are faced
with a dilemma; not only are they expected to do more with less, but they must
justify their contribution and defend their budget,” said Katz. “Marketing
operations ensures that metrics are defined, resources are optimized,
institutional memory is preserved, budget is wisely allocated and high-value
marketing programs are leveraged to achieve corporate goals.”
CommPros
Group offers two types of marketing operations services, Infrastructure
Accelerator and Performance Leadership, plus a variety of outsourced marketing
programs to support lean marketing departments, including:
• Customer
Reference Power – Pipeline-building services to identify customer advocates to
support sales and marketing opportunities
• Mindshare Builder – Public,
analyst and investor relations services to help secure a strong enduring
reputation
• Demand Driver – Lead generation and lead maturation services to
secure qualified leads and accelerate sales
• Content Creator – Writing and
production services to deliver effective marketing materials
• Supplier
Selection Relief – Front-end management services to take the hassle out of
locating new marketing suppliers
In addition to the rebranding of
ShoreTel, CommPros Group Founder Gary Katz has held marketing leadership
positions with Aplix and Insignia Solutions, consulted with more than 150
technology companies, served as president of the Public Relations Society of
America’s Silicon Valley Chapter and earned a Master’s degree in Organization
Development. Joining Katz on the CommPros team are the following
associates:
Murry Shohat, a PR consultant and former trade press editor.
Shohat co-founded the Embedded Linux Consortium, was PR director for Philips
Electronics, and as a PR consultant, spearheaded the launch of analog memory and
helped Agilent’s test group regain credibility during its rollout from
Hewlett-Packard.
Richard Heermance, a veteran marketing, marketing
communications and sales leader. Heermance has worked with companies such as
ShoreTel, Insignia Solutions, Informix, Aplix and Oracle, assisting them through
periods of dynamic growth.
Mar Junge, a public relations consultant and
e-mail marketing best-practices authority. Junge has worked with IBM, Seagate,
3Com, Cisco and Solectron, authored two non-fiction books and published articles
in more than 50 trade publications.
Thomas Pencek, a lead-generation and
lead-maturation expert. Pencek has helped accelerate sales for leading companies
such as Tandem, SGI, Compaq and HP, and is certified as a Service Marketing
Professional by the Information Technology Services Marketing Association.
Fiona Lucille Friedland, an award-winning communications strategist,
creative director and writer. Friedland has helped organizations such as the
City of San Jose, its redevelopment agency, Bradford Technologies, and Underwood
& Rosenblum.
Robert David, a senior sales executive, is an advisor to
CommPros. David has served as president and CEO of Imperial Technology, as CEO
and managing partner of IT reseller CEG, and also led market development for
SeeBeyond, growing its insurance market business five-fold.
About
CommPros Group
CommPros Group, headquartered in Santa Clara, Calif., helps
clients leverage their marketing investment through marketing operations, a
cutting-edge discipline that reinforces marketing strategy with proven processes
and metrics. By using CommPros' "Straight A's" approach to marketing operations,
for the first time, small-to-midsize companies can achieve measurable,
profitable and sustainable outbound marketing by using the best practices
employed by large corporations. More information on CommPros Group can be found
at www.commprosgroup.com.
# # #
Source : http://www.prweb.com/releases/2005/5/prweb242255.htm