Verizon superpages.com Sponsors Search Engine Marketing Professional Organization (SEMPO)
The Search Engine Marketing Professional Organization (SEMPO) today announced that Verizon superpages.com, the Internet's best online directory and shopping resource, renewed its sponsorship for the coming fiscal year’s activities in promoting the value of search marketing.
Palo Alto, CA (PRWEB) May 24, 2004 -- The Search Engine Marketing
Professional Organization (SEMPO) today announced that Verizon superpages.com,
the Internet's best online directory and shopping resource, renewed its
sponsorship for the coming fiscal year’s activities in promoting the value of
search marketing.
SEM (Search Engine Marketing) consists primarily of SEO
(Search Engine Optimization for websites) and paid advertising placements.
Successful SEM requires ongoing research and training. SEMPO sponsors support
the organization and provide the funds for primary research and developing
educational materials for the industry.
"Online search is a vital part of
any marketing strategy – including local businesses’,” said Darrin Rayner, vice
president of e-commerce sales and online marketing for superpages.com. “SEMPO
provides a great service to the search industry, and superpages.com is committed
to helping SEMPO demonstrate the value of search engine marketing as a necessary
tool in the marketing mix.”
More than 16 million visitors complete almost
85 million searches on superpages.com each month. With more than 17 million U.S.
businesses listed and over 100,000 advertisers, superpages.com is the
match-maker between buyers and sellers online.
Dana Todd, President of
SEMPO Inc., said, "Verizon was an early sponsor and their continued support will
assist us with our educational efforts, event participation and advertising
campaigns. Thanks to our sponsors’ support SEMPO has grown globally in the past
year - we now have very active chapters in Europe and Asia.”
About
Verizon Yellow Pages and superpages.com
Verizon Information Services, a
division of Verizon Communications Corp. (NYSE:VZ), is the nation’s most
advanced provider of yellow pages and related shopping information. It has $3.6
billion in revenues from products including: Verizon SuperPages yellow pages;
Verizon superpages.com (www.superpages.com), the nation’s best Internet directory and
a leading online shopping resource; and the superpages on the go information
directory offered through Verizon Wireless Get It Now services and on other
wireless carriers. The company is the largest publisher of Hispanic directories
in the U.S. and the first to provide a Hispanic online shopping resource (www.superpages.com/espanol).
About the Search Engine
Marketing Professional Organization (SEMPO):
SEMPO is a non-profit
professional association working to increase awareness and promote the value of
search engine marketing worldwide. The organization represents the common
interests of search engine marketing companies and professionals worldwide and
provides them with a voice in the marketplace. For more information, or to join
the organization, please visit www.SEMPO.org
Contact:
Greg
Jarboe
978-298-1545
e-mail protected from spam bots
SEMPO
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Source : http://www.prweb.com/releases/2005/5/prweb242930.htm