Russell Research Expands Research Capabilities with the Addition of Qualitative Research Specialist, Eric Hunter
Russell Research announced that Eric Hunter has joined the market research firm as the Director of Qualitative Services to establish a qualitative market research practice within the 60 year old firm. Mr. Hunter’s group will handle all qualitative methodologies, including ethnographies, man-on-the street interviews, ride-alongs, and focus groups, to compliment Russell’s existing quantitative products, such as the weekly online omnibus, advanced statistical analytics, and ongoing tracking services.
(PRWEB) May 19, 2005 -- Russell Research announced that Eric Hunter has
joined the market research firm as the Director of Qualitative Services to
establish a qualitative market research practice within the 60 year old
firm.
"We are very excited about the capabilities that Eric brings to our
team. He has a wealth of practical experience and his account planning
background makes a very compelling addition to our tradition of custom
quantitative research,” said Larry Hooper, a partner at Russell. "Clients come
to rely on us for smart research solutions in even the most demanding
environments. Now we can offer an entire range of qualitative and quantitative
research tools to produce the actionable intelligence our clients need to
dominate in their markets.”
Mr. Hunter’s group will handle all
qualitative methodologies, including ethnographies, man-on-the street
interviews, ride-alongs, and focus groups, to compliment Russell’s existing
quantitative products, such as the weekly online omnibus, advanced statistical
analytics, and ongoing tracking services. “We have used qualitative techniques
for clients in every conceivable marketing situation, helping them answer
questions they didn’t know they should be asking and identify opportunities that
are developing as we watch,” said Mr. Hunter. “What makes this job really fun is
that our next client will be facing a singularly unique situation and will need
us to investigate it using an entirely new approach.”
Mr. Hunter has
been in account planning and research since 1988 and has worked in advertising
agencies such as Ogilvy & Mather, FCB, McCann Erickson, and Deutsch. He has
also conducted qualitative research on some of the world’s most powerful brands,
such as Kraft, Nestle, and Nike; and some of the most interesting, such as
OxyClean, Terry’s Chocolate, and 8 O'clock Coffee.
About Russell Research
Russell Research is a market research and consulting firm, in business since
1946. Among the industry's top custom research firms, Russell provides
experience, expertise, and a willingness to do what it takes to deliver in
difficult circumstances. Their client roster includes a wide range of consumer
and business product categories - including Fortune 1000 companies, mid-size and
smaller enterprises, government agencies, advertising agencies, consultancies,
and public relations firms.
Russell Research partners with clients to
select the most appropriate and cost-efficient research techniques. Their
experience and quick research turnaround provides actionable, strategic guidance
that's vital in today's fast-paced business environment. Russell Marketing
Research… taking information further, faster.
Media Information:
Megan
Bronkowski
Russell Research, Inc.
212-246-4343
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http://www.russellresearch.com
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Source : http://www.prweb.com/releases/2005/5/prweb241673.htm