Massachusetts Interactive Agency Announces 75% Fewer Buzz Words Than Industry Standard
Sherbert Interactive Makes Significant Gains in Reducing Buzz-Word Penetration on its Company Web Site
Beverly, MA (PRWEB) May 20, 2005 -- Sherbert Interactive announced today a
47% reduction in buzz words used on its web site by removing the terms
"forward-thinking" and "revolutionarily fresh" from their web site. The removal
of these two terms puts Sherbert at an all-time low of 75% fewer buzz words than
the industry standard.
The use of buzz words has risen nationwide since
the beginning of Interactive Advertising in 1996 with the first advertising
"banner". Since then, terms such as "ROI-Driven", "end users", "client-facing",
"quantifiably demonstrate a return on investment", and "user-actuated navigation
elements" have sky rocketed.
As a former journalist, Sherbert Interactive
founder Sabin Densmore strikes out at buzz words whenever appropriate. "Buzz
words and jargon widen the gap between the industry and its clients," Densmore
said.
The use of buzz words and jargon has been used in the past to give
the impression that the user of the buzz words is smarter or more knowledgeable
than someone who doesn't use them, according to Densmore. This is a false
impression.
"An agency's competency is not defined by their ability to
use buzz words," he said. "Rather, competency is defined by the ability to
understand a message well enough that it can be communicated without
them."
The use of buzz words is not just limited to agencies, though,
Densmore said. As clients and agencies steal employees from each other, buzz
word use has become just as rampant on the client side, leading to the continued
popularity of Buzz Word Bingo.
"[Buzz Word Bingo] has been played in
agency conference rooms for decades," Densmore said. Played by people on one
side of a conference call, the rules are similar to regular bingo. Cards are
handed out to the participating players, and a mark is placed on a buzz word
whenever the client on the other end of the phone uses it. The game has
increased in popularity with the new buzz words created by the interactive
advertising departments.
By striving to reduce the number of buzz words
on Sherbert Interactive's web site, however, Densmore hopes to eliminate the
sense of need that buzz words has created.
For More
Information:
Contact Sherbert Interactive at 978 712 2201, via email at
e-mail protected from spam bots or visit Sherbert online at http://www.sherbertia.com.
# # #
Source : http://www.prweb.com/releases/2005/5/prweb242044.htm