Irish Company Releases a New Communications Service for Pubs and Bars Around the World
Bars around the world can now easily communicate directly with their customers thanks the the RatePubs mailing list service which removes the time and effort associated with managing mailing lists.
Cork, IE (PRWEB) May 18, 2005 -- Business depends on communication. Regular
contact with its customers not only lets a business keep them informed but also
builds a rapport that can generate good will and repeat business. This is truer
of the hospitality, entertainment and tourism industries than any others. Bar
owners around the world have started to use the worldwide web for such
communication, but they generally have not gone farther than developing a basic
web presence.
Now, with the addition of a managed mailing list to its
already extensive service, the RatePubs Network provides a simplified way for
bars and pubs to keep in regular contact with customers…and potential
customers.
A mailing list is one of the easiest and most cost-effective
ways for any business to communicate with their customers. The ability to
instantly let customers (and potential customers who may not have even visited
yet) know what is happening in the premises or locality builds awareness and
good will.
The optimum use of a mailing list depends on the premises
itself and can vary from regular newsletters about the bar or locality to an
annual Christmas Greeting. However it is used, a mailing list is a critical
business tool - if managed correctly.
Everyone is used to the unsolicited
emails that clog their inbox. The key to an effective mailing list is to break
through that clutter and the only way to do this is to ensure that the email is
of interest to the customer. And the only way to be sure of this is to have them
ask to receive it. Of course the customer may, at a later date, decide that they
no longer want to receive emails. When this happens it is essential to ensure
that they are actually removed from the list.
As can be imagined,
independent businesses are often amazed at the amount of time manually managing
such a list takes. And all this before they actually send the emails.
The
RatePubs Network is now simplifying this important business process.
All
Premium members of The RatePubs Network now have a form integrated into their
web listings. Through this form visitors can add their email address to the bars
individual list. When the publican wants to communicate with the people on their
list they simply log into their account and write an email. The email is sent
directly from the publicans own email address and contains a link which the
customer can click to automatically and instantly remove themselves from future
mailings if they wish. The subscription form appears on all relevant sites in
the RatePubs Network and can also be added to the bars own web site, making it
possible to operate one integrated list across many locations.
Brian
O'Connell is the Managing Director of Minotaur Software, the company behind
RatePubs.com and he had this to say about the new Mailing List, “At Minotaur
we’re always looking for ways to add value to our existing services. The new
mailing list service does just this at no extra cost to our members. With this
service they can now operate a world-class mailing list without all the hassles
usually associated with one. All they have to do is to consider the message they
want to convey, while we take care of all the housekeeping duties. The addition
of the mailing list makes membership of The RatePubs Network more essential than
ever.”
The new mailing list service is now available to RatePubs Premium
members around the world at no extra cost.
About RatePubs:
The
RatePubs Network is a service that helps pubs and bars around the world maximise
their profits through a range of cost-effective advertising and related
functions. The network provides a unique targeted advertising platform that
includes web sites, iPods, PDAs, mobile phones, and printed guides.
Web
sites in the network include;
www.ratepubs.com, www.aguest-of-ireland.com , www.aguest-of-europe.com, www.aguest-of-scotland.com, www.irelandpubguide.com,
www.californiabarguide.com, www.pubguidedublin.com,
www.pubguidecork.com, www.irishfestivals.info,
and www.irishpubsdirectory.com.
The RatePubs Network is a
service of Minotaur Software.
About Minotaur Software:
Minotaur
Software (www.minotaur-software.com) is an independent software company
based in Cork, Ireland and is focused on providing cost-effective services that
assist those in the tourism industry to maximise profits through communication
with their customers. It currently provides services for those promoting hotels,
B&Bs, pubs and festivals.
# # #
Source : http://www.prweb.com/releases/2005/5/prweb241050.htm