GourmetStation Introduces Food & Culture Blog – Delicious Destinations
GourmetStation, the national leading provider of upscale consumer-direct food gifts, announced today it has launched a food and culture blog named Delicious Destinations. Hosted by GourmetStation’s character icon, T. Alexander, Delicious Destinations extends the GourmetStation brand through discussions about food & wine, entertaining, and international culture. Blog strategies were developed and implemented by Bloomberg Marketing and Blue Marble Media, both of Atlanta, GA.
(PRWEB) May 20, 2005 -- The blogging phenomena is sweeping America and
companies large and small are exploring ways for blogs to enhance their
marketing strategies. “Blog development was a natural strategy for
GourmetStation” says Toby Bloomberg of Bloomberg Marketing. “The goal of the
company from inception in 1999 was to create a total upscale experience through
delicious cuisine, elegant packaging, and an engaging web site. The blog simply
allows the experience to extend to a higher level.”
Donna Lynes-Miller,
Founder & President of GourmetStation explains further. “We want our
customers to have a multi-dimensional experience. That’s why we chose to use our
established icon as the web site host, T. Alexander.” Acting as host for the web
site and host for blog, T. Alexander presents light-hearted information on
entertaining tips as well as food history and trivia.
“T. Alexander is
the quintessential online host” says Cara Barineau, President of Blue Marble
Media, co-creator of T. Alexander and co-author of blog posts. “The character
existed as a brand extension on the web site and in newsletters for a couple of
years, and it was only natural that T extend to the GourmetStation blog.”
From time to time “real” people will join T. Alexander as guest
bloggers. For example, travel writers and celebrity chefs from the US and abroad
will be invited to share insights about culture and entertaining. For more
information visit www.gourmetstation.com or call 1-888-944-9794.
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Source : http://www.prweb.com/releases/2005/5/prweb242115.htm