Opinions Voiced through eDigitalResearch - Implemented BBC World Viewer Panel
eDigitalResearch, the online market research leader, has implemented a Viewer Panel on bbcworld.com, the main website of BBC World. This will provide instant feedback on the opinions and habits of viewers to the BBC’s international news and information channel, which is seen in more than 200 countries and territories around the globe.
(PRWEB) May 25, 2005 -- eDigitalResearch, the online market research leader,
has implemented a Viewer Panel on bbcworld.com, the main website of BBC World.
This will provide instant feedback on the opinions and habits of viewers to the
BBC’s international news and information channel, which is seen in more than 200
countries and territories around the globe.
Trails running on BBC World
have boosted recruitment for the Panel, and with simple profiling, reliable
research can be extracted from surveys. The Panel can be canvassed, via email
invitation or online polls, for views on promotional campaigns, strategies and
programming. A survey was recently run to assess the impact of BBC World’s
strapline “Putting News First”, which was launched in January 2005, and is
currently being supported by a global advertising campaign.
Specific
views can be funnelled with supplementary surveys to gain further insight, and
with eDigitalResearch’s ability to monitor ongoing as well as instant feedback,
an evolving picture can be built.
Rufus Weston, BBC World’s Research
Manager, says it was the need for cost-effective and instant feedback from a
recognised audience sample that secured the appointment of eDigitalResearch.
“Given the global reach of BBC World, internet and email were the obvious means
by which to look beyond traditional research methods, and setting up an
eDigitalResearch-driven audience panel was the access point.”
The
versatility of user-friendly eDigitalResearch analysis tools and a proven track
record serving heavyweight media clients were also deciding factors for BBC
World. Weston adds: “We’ve yet to explore the full marketing potential of the
BBC World Panel and other eDigitalResearch tools, but we are excited by the
prospect of making online research a function of our marketing
strategy.”
For further information, contact:
Michelle Fuller,
eDigitalResearch,
Kevin Young, Acting Head of Public Relations, BBC
World
Tel: +44 20 8433 3787 Email: e-mail protected from spam
bots
Notes to Editors: BBC World, the BBC’s commercially funded
international 24-hour news and information channel, is owned and operated by BBC
World Ltd, a member of the BBC’s commercial group of companies. BBC World is
available in more than 200 countries and territories worldwide, and reaches 258
million households (115 million 24-hour homes) and more than one million hotel
rooms. BBC World launched in its present format in 1995 and is funded by
advertising and subscription. For further information on how to receive BBC
World, download schedules or find out more about the channel, visit
bbcworld.com.
Background to eDigitalResearch.com
Since 1999
eDigitalResearch.com (eDR) has been a leading provider of online market
research. eDR has developed a package of integrated web based research tools
that provide immediate feedback and measurement of user opinions, customer
satisfaction, loyalty and website usability.
eDigitalResearch.com has
designed and developed 3 proprietary online research
tools:
Products:
eMysteryShopper.com™ (eMS)
specialises in the in-depth and structured study of website usability,
functionality, supporting logistics and customer service through our unique
panel of profiled Internet users. eMS enables our clients to benchmark their own
site against their competitors and identify the key drivers of loyalty and
customer satisfaction.
eMS provides detailed moderated reporting and
recommendations for increasing online conversion rates, greater usage and
improved loyalty.
eCustomerOpinions™ (eCos) delivers fast and
inexpensive real time research and feedback direct from site visitors and opt-in
email contacts. eCos enables our clients to understand real user opinions,
monitor service performance, profile users and track the impact of site
developments. eCos provides immediate unmoderated online reporting with the
ability for trending, data filtering and benchmarking.
eGlobalPanel™
(eGP) provides a panel of digital users who can be researched on any subject and
on any digital communication medium. Segmented by geography or demographic
profile they provide an ideal base of opinion for any PR research or product
related issues.
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Source : http://www.prweb.com/releases/2005/5/prweb243744.htm