Human Product Placement?
For the first time on a game show a real-life person was behind (curtain number three).
(PRWEB) May 22, 2005 -- Audiences of Univision’s hit Latin game show, “Trato
Hecho” saw world renowned celebrity makeover artist Peter Lamas give away his
services as a prize. The contestant who “won” Lamas was so excited, she cried as
if winning a brand new car.
To accomplish this, Lamas Beauty
International, known for its high end line of (beauty) products, joined with
entertainment marketing agency Feature This!, an expert in the field of brand
promotion. Having worked on over 3000 TV shows and movies, Feature This! created
the innovative idea of placing Lamas himself in the show. This opportunity to
market the Lamas product line, although unprecedented, continues to be a solid
success.
Jay May President of Feature This! Said “ I was eating lunch
with Peter and Trato Hecho called and said they lost a prize is there anything I
could do?” I looked at Peter and said,
“You wanna be a prize”?
Trato
Hecho is a fast growing Spanish language spin-off of the hit American show Let’s
Make A Deal!” As before, contestants dress up in outlandish costumes and bring
items from home to buy, sell, or trade for spectacular prizes like a new car
or…a stack of bricks. The show has surpassed its daily expectations of 3.5
million viewers. As a result, Univision is developing additional shows for its
primetime line-up.
Placement of the Lamas Beauty International brand on
Trato Hecho by Feature This! is a prime example of what’s new in the
entertainment marketing industry.
Presently Feature This! Is working on
NBC’s Biggest Looser as well as “Mission Impossible” with Paramount and
“Superman” with Warner Bros.
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Source : http://www.prweb.com/releases/2005/5/prweb241778.htm